Brand Touchpoints you can inject your personality into
ALIGNING YOUR BRAND TOUCH-POINTS WITH YOUR BRAND MESSAGE

We hear regularly that your brand is so much more than just a logo. Today I wanted to highlight different touch-points (areas where your customers or prospects interact with your business), which you may not be considering.

Untitled-1

Branding is all about alignment and consistency. You want to make sure that every touch-point of your brand sends the message you want to be sending. So you need to think deeper, beyond your logo and down to things like how you dress when you Skype a client or do a photo-shoot, what your body language or speaking voice says about your biz, how you craft your email correspondence, what your office looks like and maybe even smells like if you meet clients in person and so on!

 Untitled-1

When you dig deep there are so many aspects to consider beyond your logo and colours, or your website copy. So I would challenge you to think about your client / prospect journey this week. Write down all the areas where they come into contact with your brand. Then think about how you can inject more of your brand’s personality, convey your values and point of difference into this touch-points. Because when it comes down to it, it’s your consistency that builds a strong brand, not just some fancy logo on your documents!

Untitled-1

touchpoints

I expand on this further in my eBook — Infusing your brand with heart and soul. If you would like to read the more, subscribe below!

Related Blog Posts

Fear and Self Doubt When Building a Personal Brand

Personal branding can be tricky on our emotions! Many of us get stuck in our own self imposed barriers as we put ourselves out there.

Have you ever thought any of these things…?

“Who am I to put myself out there and splash my face over my website and social media? I don’t want to give the impression I’m showing off…”

Branding Blunder 6: The Experimenter

It can be hard to nail down one clear brand concept and apply it consistently. It’s especially hard when you DIY and sort of “wing” the process, rather than following the right method.

Without the right level of clarity you can end up tweaking your branding forever and sort of feeling crummy in the process because you know that’s not a professional way to…

Download my FREE eBook

Want to know more about how to infuse your brand with heart and soul?

Sign up to my newsletter and you'll also receive a gorgeously designed 42 page eBook created to help heart-centered entrepreneurs just like you connect emotionally with your dream audience.

All done my savvy and soulful friend! You've successfully subscribed. eBooks coming your way soon :)