Latest from the blog

Branding Blunder 6: The Experimenter

Branding Blunder #6: The Experimenter This is my last blunder in the series and a big one! It can be hard to nail down one clear brand concept and apply it consistently. It’s especially hard when you DIY and sort of “wing” the process, rather than...

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Branding Blunder 5: The Centre of Attention Brand

Branding Blunder #5: The Centre of Attention With all this talk about personal branding and authenticity these days, it is easy to think you need to be the centre of attention in your business marketing. But the truth is, we really need to balance sharing our story...

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Branding Blunder 4: The Copycat Brand

Branding Blunder #4: The Copycat brand. It can be hard to step outside the box and break the mould if everyone in your industry who matters is sporting a particular aesthetic. The problem is that by looking like everyone else you end up blending in not standing out....

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Branding Blunder 3: The DIY-er For Life Brand

Branding Blunder #3: The DIY-er for life brand. I always advocate that start up businesses should determine whether their product/service is viable before they jump into any big business investments, including their branding. Of course we all want to believe our...

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Branding Blunder 2: The Awkward Teen Brand

Branding Blunder #2: The Awkward Teen Brand. This one is very common for most start up businesses. You know how as a teenager, we go on a journey to figure out who we are, what we believe in and what kind of people we want to spend time with? Well the same goes for...

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Branding Blunder 1: The Snooze-Fest Brand

As we wrap up 2016, it’s a great time to take stock of how your brand is performing. Usually we can sense when our branding isn’t firing on all cylinders, but sometimes it is hard to pin point the exact problem. So I’ve put together a handy little...

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When is it the right time to invest in your branding?

We all want to step out looking amazing right from the get-go, decking our business out in our dream branding. But how do you know if you’re ready to invest in your branding, or whether you’re jumping the gun. This is a question I get asked by almost every start up...

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