Illuminating Your Ideal Customer

Illuminating Your Ideal Customer

Are you confused? Are you sick of those client avatar worksheets?  Do you struggle to understand why you need to define your customer in the first place?    When you’re first starting out in business, it can be really tempting to want to work with anyone who could use...
What emotions can you embody with your brand?

What emotions can you embody with your brand?

Do you yearn to connect with your ideal customers?  Do you want to impact as many people as possible and spread your heart-centred message?  I’m so passionate about talking about how to harness the power emotional connection with your brand. Being authentic to...