Aegean Loom Logo
Aegean Loom Logo
WHO IS AEGEAN LOOM?
Based in Australia, Aegean Loom collaborate with Turkish artisans to create the most beautiful, luxurious and ethically produced hand loomed Turkish beach and bath towels. After a triup to Turkey 25 years ago, Founder Sandy became passionate about keeping the exquisite Turkish hand weaving techniques alive in the age of mass production. The towels are all small batch, limited edition designs using only the finest organic cotton and dyes, certified by GOTS, and the gentlest methods make it the most luxurious towel on earth.
IN THE BEGINNING
When Sandy from Aegean Loom contacted me, the business had been running for two years. Now, she was ready to take things to the next level with a brand and website which spoke of honesty and luxury. Being a local client, I had the great pleasure of coming over to Sandy’s house to see and touch the towels in person. They really are a work of art! She wanted to tell a finely tuned story about the weavers of her products and convey a passion that would cut through the noise in the online market place. Passion, I could tell from our first conversation was certainly something Sandy was not lacking! I was excited to work with her to deepen the message and look and feel of her brand so her customer’s could instantly recognise the value and craftsmanship of each towel.
Copy
Aegean Loom Personality
Aegean Loom Personality
THE LOOK AND FEEL
We sought to capture the beauty of simplicity, and a sense of luxury mixed with a hand-crafted nod to how the products are made. The logo features a small reference to the intricate tassels and ties at the ends of the towels in the A. Subtle, sophisticated, beachy tones of sea, sand and stone tied back to the business name relating to the Aegean Sea. Icons were created to emphasise how versatile the towels are with so many different ways to use them. Luxurious watercolour textures complemented the look. We planned a direction for the photo-shoot which was translated into gorgeous photography by Eyes of Love Photography and John Downs Photography.
Mood
AL Home page
brand guidelines
AL Home page
Mood
AL Home page
AL Home page
AL Home page
Learn more about Aegean Loom

Visit their website

Follow them on Instagram

EXPLORE THE INNER CONTOURS OF MY WORK…