Ana had been running her business for three years when she approached me. During that time her style had evolved significantly, from a very rustic, free-form style to a more polished and refined style. She felt her branding had never particular reflected her or had much intention behind it, but particularly now, with her more polished aesthetic, she felt she needed to get professional help. She wanted to reflect the beauty of the simplicity and hand-crafted care that goes into each and every piece she creates. She had also been running her business purely from an Etsy profile and wanted to take the next step to developing her own online store.