Pathways Logo
Pathways Logo
WHO ARE PATHWAYS TO MUSIC?
Pathways to Music is dedicated to providing world-class music education to students at all stages of life and experience level. They offer tuition and classes for Piano, Strings, Vocals, Musicianship, Music Theatre and Methodology, taught by nationally and internationally renowned teachers with extensive education and experience in their fields. From early childhood, to primary and secondary school students, to adults and professionals, they believe music should belong to everyone and that is never too early or late to start. Classes are based at St Aidan’s AGS in Corinda, Brisbane and uniquely, the majority of our classes on Saturdays, so you don’t have to worry about taking the kids out of school, clashes with work schedules or racing around in the weekend evenings.
www.pathwaystomusic.com
THE BEGINNING
I was approached by my client Jen from Hush Little Baby music classes, whose business I had rebranded a year earlier. She had the exciting news that she was taking over an existing business, Pathways to Music, in 2018 and wanted to rebrand the business. I was thrilled to be working with her again. Pathways to Music had been operating for just over a year, run by Jen’s former music teacher during her school days and university degree,  Dr James Cuskelly. Jen was excited to build on what he had started and really grow the business in a big way. The Pathways to Music branding had never been properly developed and didn’t align and convey the superior quality of the teaching staff and their classes. We sought to create a premium positioning to better reflect the value they offered, while conveying a sense of warmth and energy.
THE APPROACH
A premium, refined, sophisticated look for the brand was created to align with the amazing quality of the Pathways teachers and programs. An elegant yet friendly colour palette of turquoise, blush, gold and navy was selected to appeal to a broad audience, primarily of adults whether that be student adults or parents of students, while also feeling warm and interesting to children without looking childish. A luxe gold texture, high end fonts, endearing icons and patterns balanced an engaging look with a premium feel. We planned out a shoot which would finally capture all the teacher’s headshots and lots of feel good photos of the teachers interacting with the students to establish trust and credibility, shot by the fabulous Michele Pocknee of Chicoz Photography. In a competitive space, we worked on Pathways’ brand message to ensure it was clear why they offered an amazing service and told their story.
Pathways To Music Home Page
Pathways To Music Home Page
Pathways To Music Home Page
Pathways To Music Home Page
Pathways To Music Home Page