Serena Hair Logo
Serena Hair Logo
WHO IS SERENA HAIR?
Serena Hair offers high end, boutique hair and makeup services via their professional home salon in Melbourne as well as coming to customer’s locations for their wedding services. They love that their intimate, boutique setting means that they are able to deliver extremely personalised experiences that leave customers feeling like they’ve been listened to, valued, transformed and genuinely connected with their hair or makeup stylist.
Serena Hair Website
Serena Hair Website
Fall in love with taking care of yourself
Fall in love with taking care of yourself
THE BEGINNING
When Serena Hair approached me, they had been in business for three years. While they had been growing a great reputation with their clients for amazing service, their branding had been neglected and there wasn’t much to it. The result in Serena’s eyes was an inconsistent look which lacked any meaning to her or her clients. Serena’s goals were to create and communicate a strong brand personality and point of difference in the market that would speak to her clients and potential clients; to be clear on who they were as a company and what they stood for to assist her in hiring staff and growing the business; and to help automate her systems and processes by having a proper visual and written brand system foundations finally that would make day-to-day marketing tasks easier. I was thrilled to be assisting her through the process and enjoyed giving my own insight into the customer’s experience with vendors during into the wedding process, being that I was getting married around the same time as we were working on her branding process.
Serena Hair Manifesto
Serena Hair Manifesto
The Message and Look and Feel
At its core Serena wanted to communicate a stylish and sophisticated tone to suit her Melbourne market. At the same time she also believes strongly reducing her clients exposure to harsh chemicals through the products she uses on her clients and running a sustainable, eco-friendly salon. So we wanted a balance of sophistication and nature to be conveyed. The logo features sophisticated lettering with a little nod to nature in the H. A luxe colour palette of navy, rose gold, grey and white was utilised. Watercolour and rose gold floral details, icons and a mandala were created as well as a sophisticated approach to typography. We strategised a new photo shoot featuring Serena and her team’s stunning hair and makeup on simple grey backgrounds with small touches of flowers to once again balance sophistication and nature. We workshopped the best way for her to take her before and after pictures of her client’s hair and makeup to really showcase the transformations she creates.
Personality
Serena Hair Instagram
Serena Hair Unique Selling Points
Serena Hair Unique Selling Points
Serena Hair Instagram
Serena Hair T-shirt Design
Serena Hair T-shirt Design