Free eBook Series: Infusing your brand with heart & Soul
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I see this time and time again! Please, please, please — get your branding sorted first BEFORE you dive into hiring someone to create a new website for you. As you really do run the risk of it all turning to custard!
One minute you’re so excited about how beautiful and functional your new website…
It can be hard to nail down one clear brand concept and apply it consistently. It’s especially hard when you DIY and sort of “wing” the process, rather than following the right method.
Without the right level of clarity you can end up tweaking your branding forever and sort of feeling crummy in the process because you know that’s not a professional way to…
With all this talk about personal branding and authenticity these days, it is easy to think you need to be the centre of attention in your business marketing. But the truth is, we really need to balance sharing our story with showing empathy for our customer’s story.
At the end of the day as viewers we’re bombarded by hundreds of marketing messages a day, so to get our attention we want to know what’s in it for us.