ALIGNING YOUR BRAND TOUCH-POINTS WITH YOUR BRAND MESSAGE
We hear regularly that your brand is so much more than just a logo. Today I wanted to highlight different touch-points (areas where your customers or prospects interact with your business), which you may not be considering.
Branding is all about alignment and consistency. You want to make sure that every touch-point of your brand sends the message you want to be sending. So you need to think deeper, beyond your logo and down to things like how you dress when you Skype a client or do a photo-shoot, what your body language or speaking voice says about your biz, how you craft your email correspondence, what your office looks like and maybe even smells like if you meet clients in person and so on!
When you dig deep there are so many aspects to consider beyond your logo and colours, or your website copy. So I would challenge you to think about your client / prospect journey this week. Write down all the areas where they come into contact with your brand. Then think about how you can inject more of your brand’s personality, convey your values and point of difference into this touch-points. Because when it comes down to it, it’s your consistency that builds a strong brand, not just some fancy logo on your documents!
I expand on this further in my eBook — Infusing your brand with heart and soul. If you would like to read the more, subscribe below!
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