aligned and embodied logo

8-month brand coaching & Website Design course & mastermind • Launching March 23rd 2023


Are you a coach, creative, course-creator, therapist, healer or retreat facilitator looking for brand coaching?  

Then I imagine you wish your brand could reflect the depth of the experience you offer as well as the depth of your heart.

What if your brand and website could actually feel like you, so you could easily attract and connect emotionally with the right ideal clients and audience?

An authentic representation and embodiment of…

  • cropped one star pink.pngYour truth.
  • cropped one star pink.pngYour light.
  • cropped one star pink.pngYour style.
  • cropped one star pink.pngYour voice.
  • cropped one star pink.pngYour energy.


Can you truly see yourself in your branding?

or does it look and feel like someone you’re not?

can you truly see yourself in your branding?

You’re overflowing with passion, expertise and ideas.

But you’ve tried to get your brand in place and it just doesn’t feel right.



You dread sending people to your website, because it feels like it doesn’t reflect where you are at personally, professionally or spiritually.



You dream about truly honouring yourself in your branding. But that feels outside of your current skillset and knowledge and you also can’t afford to spend $10K on holistic branding and website design right now.


Wasting Time

You spend hours in Canva trying ideas out but nothing quite lands. Either designing or writing or both take you forever to do for your business and you keep thinking there must be a better way.



If you have a brand already, it feels like a mish-mash of different ideas and elements you put together over time. You know this inconsistency is making you look less professional and put together.



You go searching for trainings to improve your branding, design and website skills, but everything you discover sounds super corporatey, and complicated. You’re looking for heart, warmth and soulfulness, where is it hiding?



You want to stand out and impact more lives, but you keep getting overlooked and any marketing efforts seem to be falling flat. Or you’re getting some traction, but you know you could be doing so much more.

    Are you ready to build a brand that aligns to what

    makes your soul stir, your heart buzz with possibility and your purpose come to life?

    I believe that all the answers you seek are already within you. You don’t need an expert to make up your message for you. You just need someone to guide you to draw your truth out, layer by layer, with brand coaching so you can calibrate your brand to become the fullest expression of YOU.

    stars in hand
    aligned and embodied logo primary

    My signature process that I take each of my VIP 1:1 clients through is now available to learn how to do yourself.

    This process has been 10 years in the making and has helped develop and refine some of the most successful personal brands in the creative, therapy and healing spaces.

    Except, not everyone can afford the $10K + price tag. 
    Imagine learning the secrets to a soulful brand at fraction of the price, from the comfort of your home.

    it’s time to get your brand

    Some of the legendary clients that have gone through this branding process

    alignment leads to embodiment
    what does it mean to be aligned

    What does it mean to be


    You want everything you put out into the world to be in harmony with the deepest parts of who you are: Your purpose, your values, your energy, your personality, your strengths, your gifts and more. It’s like everything being set to the right frequency to call in your soul-aligned clients.

    If you’re feeling out of alignment, you probably know. It’s that icky feeling you get or that gut instinct that something is off. Business energetics matters because resisting change and holding onto stuck energy makes you play small in your business and life.


    What does it mean to be


    To me, brand embodiment is the process of standing unapologetically in your power and claiming every part of yourself. People can see and feel this vividly. The fullest, richest, most joyful and version of you! This requires a process of re-evaluating how you’re showing up in the world and what masks, beliefs and fitting-in strategies you might have been tempted to hold onto which no longer truly reflect the woman you are evolving into as your highest and most authentic self.

    It’s stepping into the brand you know in your heart is yours to belong to, but one which you need a little support and encouragement to fully embody and claim for yourself. Brand embodiment takes courage and I know you have it within you. 


    This is for a woman like you wanting to build your connection, presence and authority as a subject matter expert in your field.

    So you can be seen, heard, known and loved.

    health practitioners

    Health Practitioners

    Psychologists, Psychotherapists, Counsellors, Chiropractors, Naturopaths, Yoga Instructors and more.



    Business, Life, Health, Mindset, Career, Relationships, Motherhood, Money and more.



    Artists, Makers, Designers and more. 



    Spiritual Teachers, Psychic Mediums, Crystal Healers, Reiki Pros, Intuitive Healers and more.


    Marketing, SEO, Social Media Pros, Accountants, VAs, Bookkeepers and more.

    There is a special kind of magic that occurs when like-hearted women gather to bravely and boldly stand in their truth. 

    This is your safe container to create from your heart and soul while being witnessed by other women walking the same path as you. 

    Enjoy the support of brand coaching in a group! Through our Aligned and Embodied private Facebook Group we will come together to ask questions, help each other and feel the momentum of the group energy flow us forward towards aligned action as we all are guided through these new waters. 

    stars in hand

    You, after
    aligned & Embodied


    Feel Seen

    Have your ideal clients truly see you and feel your energy and essence on the screen, so you can attract the RIGHT people to work with you and enjoy running your business more. Have people say “OMG! That’s so you!” and want to lovingly stalk you!


    Articulate Your Uniqueness

    Draw out your personal story, your why, your values and unique selling points, so that you can create copy that connects with your audience and expresses who you are. Finally, feel like you know yourself and are clear that you have something important to say.


    Feel Confident & Professional

    Feel proud of your brand – maybe for the first time, because it finally represents you. Grow your confidence and feel empowered to market your business more, because you are now representing the highest version of yourself. Be gently nudged to step outside your comfort zone, so you can elevate yourself to new heights.


    Hire the Right People

    If you do choose to hire professionals to help you with your branding pieces, such as photographers, designers and developers, you’ll finally feel confident in who to hire and how to articulate what you need. As part of your brand coaching you’ll have access to my little black book and be connected with a network of women who can help take your branding ideas to the next level.


    Skilled & Savvy

    Skill up and learn fundamental graphic, copywriting and web design skills you can use to DIY your own design and marketing pieces. Finally start liking what you create because you know what you’re doing and can work through things with more ease and flow.

    What does the course include?

    Keep scrolling for more in-depth detail on each!

    week 1
    Week 1

    Intuitively Uncover your

    Heart & Soul

    week 2jpg

    Week 2

    Articulate your


    week 4

    Week 3

    Defining your personality,

    Energy & Vibe

    week 3

    Week 4

    Discover your



    Week 5

    Plan your 

    Offering Suite

    signature style

    Week 6

    Planning out your brand’s


    visual branding

    Week 7

    Creating your

    Visual Branding

    graphic design

    Week 8

    Grow your skills in

    Graphic Design


    Week 9

    Getting visible & planning your

    Photo Shoot


    Week 10

    Writing & Designing Your

    Website Home Page

    web design

    Week 11

    Writing & Designing Your

    About Page

    Sales Page Copywriting

    Week 12

    Writing & Designing Your

    Sales Pages

    Blog and Podcast Image

    Week 13

    Writing & Designing Your

    Blog & Podcast Pages

    Module 14 Image

    Week 14

    Writing & Designing Your

    Freebies, Contact, Testimonials & Speaking Pages


    Week 15

    Demystifying your Web



    Week 16



    What the modules cover

    Click to read all 12

    moon eir

    “ The process of having to face every detail of my business, of myself, and of my mission really hit home for me. I never really thought about the things that Emma had asked in her branding workbook and I really had to think about how I wanted to present myself. It sparked a passion inside me that I didn’t know was there.” 

    — Moon Eir, Spiritual Teacher & Healer, USA

    weekly group coaching

    Weekly Group Brand Coaching Calls

    You’ll get WEEKLY group coaching calls for the entire 16 weeks.

    That means won’t buy this course and be left to fend for yourself!

    Instead, you can expect an unparalleled level of support:

    • 4 months of guided dripped weekly content and Weekly group coaching/Q&a calls.

    • Support via the Facebook Group or Email to answer your specific questions for 12-months.

    Because I know that life happens and sometimes the best-laid plans don’t go to plan, I offer the initial 4 months of guided support through the modules and weekly calls PLUS an additional 8 months of access to me via email or the FB group to answer questions.

    That way even if you can’t follow along with the content in real-time, you don’t have to stress, as my feedback on your work will just be an email away for the whole of 2023+ 

    What you’ll achieve with this course

    craft your message with clarity

    Craft your message with clarity

    Finally understand who you are as a brand (and maybe even deeper, as a person), and know exactly how to infuse more soul and personality into your heartfelt brand. With the help of this personal brand coaching program, you’ll have your brand strategy nailed down into one summarised document you’ll be guided to put together in Canva.

    nail your photoshoot

    Nail your photoshoot

    Plan out your shoot from start to finish so that you know exactly what clothes to wear, props to bring, location to consider and poses/energy you want to bring forward. Be guided to find your perfect photographer in your area. You’ll be able to give them a solid brief about what you want to reflect in your photos, so you love the outcome.

    plan & design your visual branding

    Plan & design your visual branding

    As part of this brand coaching course, you’ll put together an aligned mood board for your brand, as you become clear on the feel and vibe you are after. Learn how to hire the right graphic designer or how to create your own visual branding, including logo design, colour palette, where to source fonts, graphic elements and stock photography.

    become a canva graphic design pro

    Become a Canva graphic design pro

    Going in circles wasting time designing things that just don’t work — No more! You’ll feel so much more empowered to design social media posts, documents and more for your brand when you learn the skills you need with a design pro as your personal branding coach!

    write your website copy

    Write your website copy

    Imagine the relief of every page of your site being written, done and dusted! It can be confusing to know where to start and what to include, but not if you are guided with exact sequences, scripts and inclusions, which you can fully customise and arrange to make your own.

    design your website

    Design your website

    Whether you want to design your website or hire someone else to do it, you will be empowered in the knowledge of what makes a strategic, soulful and high-converting website. Part science, part art. Let’s create a website your soul-aligned clients want to come home to.

    tech demystified

    Tech demystified

    It’s hard to build and manage your own site when you are overwhelmed by technical jargon. You’ll walk away from the course feeling confident that you know what you’re doing with your site and are not beholden to your developer to do the right thing.

    feeling marketing savvy

    Feeling marketing savvy

    No good website strategy is “set it and forget it.” If you set it and forget it, so will your customers. As part of this brand coaching course, we’ll develop your launch and ongoing marketing strategy, so that you can drive traffic to the site you create and gain momentum from your launch.

    deeply love your business

    Deeply love your business

    Learn to tap into your intuition, so that everything you create in this course is custom-made to your soul’s blueprint. That way you’ll shed the parts of your business you no longer connect with and deepen into the parts you do, so everything lights you up and keeps you passionate.

    Emma Brownson

    Who is your Personal Branding Coach and the Aligned & Embodied Instructor?

    Hi, I'm Emma Brownson

    With a specialty in branding and website design, I’m a graphic designer, copywriter and entrepreneur who has been honing this signature branding process with over 100 businesses for a decade now. As your personal branding coach I’ll walk you through each step – and you’ll have the confidence of knowing that what you’re learning is tried and tested!

    I was driven to create this course as a way to provide brand coaching, after seeing so many passionate entrepreneurs over the years reach out to work with me, whose businesses ultimately weren’t in a place to afford my 1:1 fees.

    I live in Sydney, Australia where I am a mum to twin boys, so you know I’m an amazing multi-tasker and can get things happening for your business!

    I know what it’s like to feel like you don’t know who you are or that you’re not interesting enough to build a personal brand around. I’ve heard the “who am I to do this work” ring in my head. I know how it feels to be stuck in the trap of perfectionism, to be fearful of what others will think and be afraid to do anything bigger in your business in case you fail.

    I’m passionate about helping women not only learn the fundamental skills and techniques to design and write for their brands but also work through the emotional layers they need to shed to feel ready to stand in their power. This in itself Is life-changing.

    Our Guest Experts

    As part of this brand coaching course, you’ll explore inspiring masterclasses with experts!

    kareena glanville (1)


    Kareena Glanville

    Co-founder of Reclaim Her and Soul Coach, Kareena guides us on how to brand our business intuitively.

    michelle swan


    Michelle Swan

    Learn how to approach your brand photoshoot from personal brand photography specialist, Michelle.

    lillie clark (1)


    Lillie Clark

    Websites don’t have to be scary! Lillie shares how to feel empowered about developing your website even if you’re a technophobe!

    kelly rae roberts


    Kelly Rae Roberts

    Hear how Kelly Rae built her much loved personal brand which inspires others to cultivate courage and creativity.

    trish taylor


    Trish Taylor

    Former celebrity stylist Trish helps us figure out what to wear in our brand photos/videos and how to get comfortable being visible.

    bamik baker


    Bamik Baker 

    Founder of Bamik Digital, Bamik advises on all things launching, Facebook Ads and marketing.

    janet camilleri


    Janet Camilleri

    Founder of Front Page SEO, Janet will talk us through the techniques to get our sites ranking on Google. 

    Chloe Allan


    Chloe Allan

    Founder of Chloe’s Creative Co, Chloe steps us through how to aproach Instagram and Facebook without tearing your hair out. 

    Frequently Asked Questions

    What is Aligned & Embodied

    Aligned and embodied is a 16-week guided online course which helps you develop your brand strategy, create your visual brand identity and write and design your website. The course is suited to coaches, therapists, healers and those offering professional services who want to build a personal brand. 

    How is the course delivered?

    The course consists of

    • pre-recorded videos you can watch at your own pace
    • fillable workbooks
    • weekly live calls/q&a sessions for 16-weeks.
    • Email support for up to one year related to you completing the course content
    • Facebook group community to connect with the other members
    How long does the brand coaching program take?

    The course is will be dripped out over a 16-week period, with one module dropping each week. I believe we can find momentum and learn from each other by following the set schedule, however, you are welcome to go at your own pace should you choose or if something comes up. 

    Is there homework?

    Each week you will have a workbook to fill in. I recommend setting aside approximate 2-hours per week to fill in the workbook and an additional 1-2 hours to listen to the videos (length of videos varies depending on the module). The more effort you put in, the more you’ll get out of the experience, but your level of involvement is up to you. I offer personal feedback on your workbooks should you choose to submit them (optional!). 

    What happens if I get stuck?

    The good news is that you don’t have to do this alone! I will be offering weekly Q & A Zoom calls with the group over the 16 weeks to answer any burning questions and check in with everyone’s progress. I will also be available in the Facebook group or privately by email if you have specific questions or are stuck in a particular area for an additional 8-months.

    How long can I access the course?

    You’ll have access for the lifetime of the course! That means you’ll be able to see all future updates and added guest speaker interviews and bonuses! Woohoo! 

    You’ll also have 16-weeks of weekly group brand coaching calls 

    12-months of email support 

    Note: If for any reason the course is being retired, you’ll have 12-months notice and the option to download all videos.

    When will the live calls run?

    Last round we did them on Thursday morning Sydney time (AEST) (8am), which was Wednesday afternoon/evening US time depending on where in the country students were situated. I will find out the availability of the students for this round before settling on a time. 

    I’m outside Australia. Will it still work to take the course?

    Absolutely, we’ve had students from America, Canada, The Netherlands, Sweden, and Switzerland so far. Just bear in mind it is quite tricky to find a suitable time for Australia, the US and Europe, so I will have to go with what suits the majority.

    I am based in Sydney, Australia AEST (Australian Eastern Standard Time). We will likely do early morning Australian time, afternoon US time, or depending on the location of the students I will make adjustments to suit! All sessions will be recorded as well so you don’t have to worry about missing out. You can submit your questions ahead of time so I make sure I cover them on the call for you to listen to in the recording. 

    I have a product-based business, will this suit me?

    This course will suit you if you desire to build a personal brand around your business. The branding modules are suited to both service and product-based businesses. The website modules are more so geared towards people who are selling themselves as subject-matter experts i.e. coaches/services/courses/retreat-style businesses –  not just selling products such as artwork. The website template DOES have a shop layout and functionality though. I designed the home page template/geared the home page module around suiting someone who sells a mix of courses/programs/services AND also has a shop. So the home page layout is not optimized for purely selling products. However, you could rejig the layout to suit a product-based business. I think you’d still get a lot out of it if you are purely product-based and I can certainly offer advice and even extra training videos around how to approach this if you’re purely product-based if students need it.

    How do I pay?

    You can pay in full or via a 5-part payment plan (billed fortnightly) via my website. Please note Australian residents will be charged GST on top of the course fee. Pricing is in USD. The full details are below!

    How will I access the content?

    The content will be delivered via a private membership site connected to my website. As soon as you join, you’ll be given your unique logins to get in and explore! The first module will be available as soon as you purchase to give you a head start (if you’d like it). The rest of the modules will be available one at a time, each week over the 16-weeks, so you stay focused and don’t get overwhelmed. 

    Do I need to have an established business?

    No! This brand coaching process is perfect for you if you are in the early stages of business and are developing your first brand. It has also helped dozens of very established businesses and works great for people who are pivoting and evolving their brand concept. Plenty of the first round of students didn’t have established businesses, some didn’t even know what they were going to sell yet. This is totally fine, but just bear in mind that if that sounds like you, you may find you need longer than the 16-weeks to complete the course, as it often takes a lot of soul-searching to form your business concept. This is fine, just go at your own pace and you have a year to ask for feedback.

    What kind of businesses does this course suit?

    This course suits a variety of businesses! Here are some examples of students we’ve had through the course

    • therapists and counsellors
    • Intuitives and spiritual teachers 
    • Artists who also teach courses
    • Grief coaches
    • Yoga teachers
    • Women’s circles and retreat leaders
    • Personal development coaches
    • Tattoo artists
    • Soul art guides
    • Dream guides 
    • Soulful business coaches
    • Gratitude journal creators
    What if I don’t want to be the face of my brand?

    This process has also helped many business owners who are growing a team. I believe even if you aren’t going to be splashing your face on every page of your website or every social media post, you still want to ensure your values, vibe and energy come through. You set the tone for the company as its founder and you still want to attract the right-fit employees and clients. So this content would still be suitable, however, the content will often discuss showing your face. If you’re a solopreneur and don’t want to show your face, it would go against my personal advice and if this doesn’t resonate with you you may not resonate with the materials. 

    What if I’m not very creative?

    This brand coaching course is designed to support those who either wish to DIY their visual branding/design and copywriting or those who wish to hire those pieces out. If you can afford it, I HIGHLY recommend hiring a professional to create your logo and take your photos. But if you can’t that’s okay too.  You may wonder what the point is learning this stuff if you’re just going to get help anyway, but I believe it is really important to know who you are and develop a really solid brief for anyone you hire. That’s why so many design and copywriting projects go astray and don’t feel like you – there wasn’t enough clarity upfront. Being knowledgeable enough to assess others’ work and make sure it aligns is really important.

    Can I cancel and receive a refund after purchase?

    I believe so strongly in the course that if it didn’t meet your expectations, you can be refunded the total, minus bank transaction fees, within 14-days of the live round starting, after sending me your fully completed module 1 workbook to show that you’ve given it a proper go.

    Refunds must be requested within 14 days of the course starting. No refunds are provided after the first 14 days.

    Do I have to have/want a WordPress website?

    No, you are welcome to use any platform of your choosing. The website template I offer students and guide you through in the course, as well as the “Demystifying Web Development” Module, is only on WordPress at this stage. However, the template is an optional add-on and the brand and website modules can be purchased without it. If I get enough interest and pre-orders, I am happy to look at recreating it in Squarespace or Shopify in the future. 

    I can’t make this round, when will it be available again?

    I’m not 100% sure yet, sorry! If I launch again this year it will need to be in August. Otherwise, it will be early 2024.

    How is your brand coaching and website design course different from others?

    1. I feel confident in saying that this course is more comprehensive than others out there. There are over 60 hours of video content. I try to leave no stone unturned.

    2. Most courses cover branding on their own or web design on their own. I haven’t personally seen them in combination, as there is so much to cover! So you’ll get. to learn BOTH important components for your business.

    3. Most courses leave you stranded with the content or offer limited support. This course is unique in the level of support on offer. I personally answer all questions (often with in-depth and thoughtful video responses). I’ve extended the length of support to 12-months of email support to ensure you get the help you need even if life initially gets in the way.

    4. A lot of branding, website and marketing courses/info you’ll find on the internet sounds extremely corporate. I don’t know about you but all that corporate branding jargon just goes in one ear and out the other for me. My style is conversational, down-to-earth, and heart-based.

    5. I offer an optional Website Template that all ties into the website modules. This means that it is incredibly easy to create a designer-quality-looking website based on the recommended layouts I cover in the various website page modules with ease. I’m excited to offer this, because it means you won’t just learn about what makes a website good but struggle to actually follow through with bringing one to life. You’re actualy guided through the process with a turn-key solution. On. the flip side, there are MANY website template offerings out there, but rarely do they come with this level of guidance and training on what to change the placeholder text to!


    I don’t use Facebook, is that a problem?

    No, the Facebook group is totally optional. I do encourage it though so we can all chat outside of the calls and support each other.

    What other costs do I need to consider?

    If you would like to use the WordPress website template, you will need a license of Divi (The theme/page builder) if you don’t already have it. This costs $89 USD /year OR $249 USD for a one-off lifetime fee which is a great deal when you consider how many years you’ll be in business. It will start to pay for itself between 2-3 years of using it. You will also need website hosting if you don’t have it already. I make some hosting recommendations inside the course content. 

    You may also want to factor in getting professional photography done. This is something I highly recommend. Past students have taken their own photos with a tripod though or got friends and family to do it. So there are always free options, but if you have the budget for it I would definitely recommend making this investment.

    I step you through Canva during the course, which is a great online design tool. There is a free version of Canva you are welcome to use. I do recommend trying the paid version of Canva (Canva Pro), which gives you more features, which is a small monthly cost of $12.95 USD. You can start with a one-month free trial to test it out and see if you want to use it. It’s certainly not essential to the course that you get the paid version of Canva.  

    You may want to purchase premium fonts, stock images and graphics for your visual branding. Of course, there are always free fonts and Canva graphics you can use if need be. 

    In summary, there will always be free alternatives presented, it just depends on if you have a specific look in mind that will create the look and feel you’re after and whether you want to position your brand at a more premium level. 

    I’m not very good with technology. Will I be still be able to complete the course?

    Quite a few students from last round struggled with tech! There are a few technical things to get your head around including how to use Canva and WordPress but these programs are designed to be user-friendly you are lovingly guided through each step. You’ll be excited and empowered with what you learn. But I won’t lie, it could be a bit of  a learning curve and you’ll need to be committed to giving it a go.

    kelly rae roberts

    “Make the investment. You won’t be disappointed. You will walk away not only with branding that reflects who you are, but it will translate into more profits that you can be proud of.”

    — Kelly Rae Roberts, Artist and Teacher, USA

    andrea scher

    When I started working with Emma, my website was still functional but didn’t reflect who I was or where I was going. It seemed like an old version of me that I had grown out of… and yet, I was also a bit lost about where I was headed.

     Emma offered me the most graceful and thorough process to get crystal clear about who I am, the message I am wanting to put out in the world, and helped me organize my offerings in a way that is cohesive and clear.

    — Andrea Scher, Coach, USA


    Emma gets to really know you and your business. She digs into what makes it sacred to you and the image you want to project into the world.

    — Hibiscus Moon, Crystal Teacher, USA

    sophie reclaim her

    “Emma’s process for diving deep into who Kareena and I are individually and together in our offering, brought out pieces about us that we hadn’t really connected with before. Who we are, now feels like the highest version of ourselves and I’ve found myself consciously expanding into that fuller expression.”

    — Sophie, Reclaim Her, Australia

    Applications are currently closed.

    Join the waitlist and be the first to know when the doors open to the next round of the Aligned and Embodied brand coaching course.

    Have a question about the course? Email me: