8-month brand coaching & Website Design course & mastermind • Launching March 23rd 2023
Are you a coach, creative, course-creator, therapist, healer or retreat facilitator looking for brand coaching?
Then I imagine you wish your brand could reflect the depth of the experience you offer as well as the depth of your heart.
What if your brand and website could actually feel like you, so you could easily attract and connect emotionally with the right ideal clients and audience?
An authentic representation and embodiment of…
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Your truth.
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Your light.
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Your style.
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Your voice.
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Your energy.
Can you truly see yourself in your branding?
or does it look and feel like someone you’re not?
You’re overflowing with passion, expertise and ideas.
But you’ve tried to get your brand in place and it just doesn’t feel right.
Embarrassed
You dread sending people to your website, because it feels like it doesn’t reflect where you are at personally, professionally or spiritually.
Stuck
You dream about truly honouring yourself in your branding. But that feels outside of your current skillset and knowledge and you also can’t afford to spend $10K on holistic branding and website design right now.
Wasting Time
You spend hours in Canva trying ideas out but nothing quite lands. Either designing or writing or both take you forever to do for your business and you keep thinking there must be a better way.
Inconsistent
If you have a brand already, it feels like a mish-mash of different ideas and elements you put together over time. You know this inconsistency is making you look less professional and put together.
Overwhelmed
You go searching for trainings to improve your branding, design and website skills, but everything you discover sounds super corporatey, and complicated. You’re looking for heart, warmth and soulfulness, where is it hiding?
Underappreciated
You want to stand out and impact more lives, but you keep getting overlooked and any marketing efforts seem to be falling flat. Or you’re getting some traction, but you know you could be doing so much more.
Are you ready to build a brand that aligns to what
makes your soul stir, your heart buzz with possibility and your purpose come to life?
I believe that all the answers you seek are already within you. You don’t need an expert to make up your message for you. You just need someone to guide you to draw your truth out, layer by layer, with brand coaching so you can calibrate your brand to become the fullest expression of YOU.
My signature process that I take each of my VIP 1:1 clients through is now available to learn how to do yourself.
This process has been 10 years in the making and has helped develop and refine some of the most successful personal brands in the creative, therapy and healing spaces.
Except, not everyone can afford the $10K + price tag.
Imagine learning the secrets to a soulful brand at fraction of the price, from the comfort of your home.
Some of the legendary clients that have gone through this branding process
What does it mean to be
Aligned
You want everything you put out into the world to be in harmony with the deepest parts of who you are: Your purpose, your values, your energy, your personality, your strengths, your gifts and more. It’s like everything being set to the right frequency to call in your soul-aligned clients.
If you’re feeling out of alignment, you probably know. It’s that icky feeling you get or that gut instinct that something is off. Business energetics matters because resisting change and holding onto stuck energy makes you play small in your business and life.
What does it mean to be
Embodied
To me, brand embodiment is the process of standing unapologetically in your power and claiming every part of yourself. People can see and feel this vividly. The fullest, richest, most joyful and version of you! This requires a process of re-evaluating how you’re showing up in the world and what masks, beliefs and fitting-in strategies you might have been tempted to hold onto which no longer truly reflect the woman you are evolving into as your highest and most authentic self.
It’s stepping into the brand you know in your heart is yours to belong to, but one which you need a little support and encouragement to fully embody and claim for yourself. Brand embodiment takes courage and I know you have it within you.
This is for a woman like you wanting to build your connection, presence and authority as a subject matter expert in your field.
So you can be seen, heard, known and loved.
Health Practitioners
Psychologists, Psychotherapists, Counsellors, Chiropractors, Naturopaths, Yoga Instructors and more.
Coaches
Business, Life, Health, Mindset, Career, Relationships, Motherhood, Money and more.
Creatives
Artists, Makers, Designers and more.
Healers
Consultants
There is a special kind of magic that occurs when like-hearted women gather to bravely and boldly stand in their truth.
This is your safe container to create from your heart and soul while being witnessed by other women walking the same path as you.
Enjoy the support of brand coaching in a group! Through our Aligned and Embodied private Facebook Group we will come together to ask questions, help each other and feel the momentum of the group energy flow us forward towards aligned action as we all are guided through these new waters.
You, after
aligned & Embodied
Feel Seen
Have your ideal clients truly see you and feel your energy and essence on the screen, so you can attract the RIGHT people to work with you and enjoy running your business more. Have people say “OMG! That’s so you!” and want to lovingly stalk you!
Articulate Your Uniqueness
Draw out your personal story, your why, your values and unique selling points, so that you can create copy that connects with your audience and expresses who you are. Finally, feel like you know yourself and are clear that you have something important to say.
Feel Confident & Professional
Feel proud of your brand – maybe for the first time, because it finally represents you. Grow your confidence and feel empowered to market your business more, because you are now representing the highest version of yourself. Be gently nudged to step outside your comfort zone, so you can elevate yourself to new heights.
Hire the Right People
If you do choose to hire professionals to help you with your branding pieces, such as photographers, designers and developers, you’ll finally feel confident in who to hire and how to articulate what you need. As part of your brand coaching you’ll have access to my little black book and be connected with a network of women who can help take your branding ideas to the next level.
Skilled & Savvy
Skill up and learn fundamental graphic, copywriting and web design skills you can use to DIY your own design and marketing pieces. Finally start liking what you create because you know what you’re doing and can work through things with more ease and flow.
What does the course include?
Keep scrolling for more in-depth detail on each!
Intuitively Uncover your
Heart & Soul
Week 2
Articulate your
Uniqueness
Week 3
Defining your personality,
Energy & Vibe
Week 4
Discover your
Soul-Clients
Week 5
Plan your
Offering Suite
Week 6
Planning out your brand’s
Aesthetic
Week 7
Creating your
Visual Branding
Week 8
Grow your skills in
Graphic Design
Week 9
Getting visible & planning your
Photo Shoot
Week 10
Writing & Designing Your
Website Home Page
Week 11
Writing & Designing Your
About Page
Week 12
Writing & Designing Your
Sales Pages
Week 13
Writing & Designing Your
Blog & Podcast Pages
Week 14
Writing & Designing Your
Freebies, Contact, Testimonials & Speaking Pages
Week 15
Demystifying your Web
Development
Week 16
LAUnCHING YOUR BRAND &
Marketing
What the modules cover
Click to read all 12
Intuitively Uncover your
When you make the shift from selling a commodity to selling a dream, shared values and emotional connection, that’s where the magic happens. This is the heartbeat of your brand. The part that makes you inspirational, magnetic and gutsy.
In this module, we will dive into the deepest parts of your message, which create the most soulful and sacred resonance. The reasons why your soul-aligned clients, team and network should care and want to be part of your business and journey. What do you want your legacy to be? What is your vision for the person you need to expand into and become to fulfill your legacy? We’ll figure out the values that underpin everything you do as your guiding lights and non-negotiables.
Importantly, as part of this module you’ll learn the fundamental skills you need to get the MOST out of this course, by quieting the outside noise and your fear, so you can come to your branding from a place of love and deep belief in yourself as the wondrous and magnetic woman you truly are. With Guest Intuition Expert Kareena Glanville, you’ll learn how your intuition will be your best guide to your branding answers. Everything you need is within you if you can just get out of your own way.
Articulate Your
A key principle of branding is differentiation. How are you different from the rest? In the soulful branding world, this is all about uncovering your unique strengths and hidden gems. I’m tired of seeing women be the best-kept secret in their industry.
The struggle is that we often can’t see our gifts, because we are too close to things. It’s easy to assume the things that come effortlessly to us are no-brainers for everyone and therefore don’t have value. But this is your magic waiting to be activated.
In a world of big online personalities, it can be easy for us to assume we’re not that unique. But I promise you that we all have unique life experiences, personalities, beliefs and natural work styles, which drive us to do the thing we do in a way no one else does. You don’t have to have an extroverted ‘badass’ brand to stand out. I firmly believe there is a space for everyone, from the introverted and soft-spoken to the wild and free and your unique mix of qualities will align with the right clients. Take a deep breath and drop your shoulders. You have permission to be yourself and market your business as yourself here.
Discover your
Breathe a sigh of relief! You don’t have to make up some random ideal client to target in your messaging. I’m often asked the question “Should I base my branding on myself or my ideal client”. I believe, as a personal brand, the two are often one and the same.
You are uniquely positioned to serve a particular group of people, based on your life experience, personality, beliefs and approach to what you do. These people will automatically ‘vibe’ with you and bounce off your energy like an energiser bunny! They‘ll feel this deep resonance, without you having to pull out bells and whistles for their attention. It’s all about alignment!
That means that once you’ve completed the first couple of modules, you’ll have a clear idea of who you are and as a result, who your ideal clients are. It completely takes the guesswork out of the process. Once we are clear on our ideal clients, we want to learn how to speak directly to them and make them feel seen, understood and less alone in their struggles and dreams.
Your personality & Energy
We are all made up of energy. The question is, what kind of energy do you and your brand give off? Vibes are the emotional signals we give off as a brand to our audience with our body language, or words, our tone of voice, our photos, our colours, all our visual elements!
Sometimes the vibe, atmosphere or mood of yourself and your brand can be hard to define. But whether you’re conscious of it or not, people are naturally intuitively feeling and reading into your energy when they see and your brand. This is like your brand’s aura. We want your brand to be filled with good energy aligned to the way you naturally are and how you want your ideal clients to feel.
Do you have comforting energy? An uplifting, joyful energy? A playful and fun energy? A bold and truth-telling energy? The important thing is to align your brand to your natural energy and personality, so you don’t have to be someone you’re not in your business in order to come across consistently.
Brand Style
In this module, we’ll dive into what your aligned style is. We’ll Marie Kondo it up to discover what sparks joy in you. I’m talking about what lights you up how you style your home, how you dress, what colours you naturally gravitate towards – we’ll look for clues in your real life (or your dream life in your vision board). We’ll then put it all together in a Pinterest mood board which creates a visual plan for the visual branding design we’ll do in the next module. Importantly, this module will take you through each element of a visual brand so you can understand: what the different types of logos are and which one might be right for your business, what
We’ll then deep dive into each element of your visual branding and unpack what the different choices you make could be saying about you.
Establish your
“Brand is the story. Design is the storytelling.” – Susan Sellers. The great thing about visual branding is that it can instantly convey who you are: your energy, your style, your personality, your values. It truly is powerful. Our visual branding has the power to connect on a deeper level where people know they want to work with you, but they might not even be able to articulate why on a logical level. It’s a feeling. A knowing. An emotive decision.
You want every visual choice to be intentional – from your colours, to your photo shoot location, to your fonts – all aligned to your deeper message. Not purely trend-driven or competitor driven, otherwise you’re going to end up feeling disconnected from it pretty quickly. That’s why we get clarity on who you are first.
In this module, we will explore the building blocks of your visual brand – your logo, colour palette, typography (fonts), graphic elements and photography style. Whether you want to DIY your visual branding or hire a designer, this module will set you up for success. If you would like to hire a designer to create your branding, you will be supported with tips and recommendations for what to look for and how to put together your brief.
Planning your Personal branding
I’m obsessed with planning brand photoshoots! It’s so much fun! Personal branding ‘lifestyle’ shots are quite a bit different to the traditional headshots business owners used to get. These shoots are infused with the essence of who you are through unique locations and props to really bring your personality alive in the frame.
A bit of pre-planning goes a looooong way. So many business owners go into them with very little planning and then they end up realising they are missing a bunch of key shots they actually should have got. Or they hate some of their outfits.
In this module, we’ll look at tonnes of gorgeous inspiration and unpack several key areas: how to find the right photographer, location selection, what to wear, props to consider, poses and the various sides of your personality you want to come forward and how to recruit individual or groups of clients to really paint the picture of the client experience. This will be a fun one and we’ll get to hear from several top brand photographers about their top tips!
Grow your skills in
I am a university-qualified graphic designer who has spent a decade honing my craft! And I love teaching others the fundamentals of design. The fact is, I haven’t come across a single business owner in my time who really understands these basics we learn in design school. Templates are great, but when you’re looking to expand and customise the designs, you can still run into trouble.
I will teach you important fundamentals like how to lay out your content on the page like a pro with lots of good breathing space, how to properly set up text and pair fonts, creating adequate colour contrast between foreground and background (one of the biggest mistakes I see business owners making) and more. These are the kinds of tips and tricks that will take your designs from looking amateur to professional in no time! In a separate lesson, you’ll learn exactly how to use Canva to harness your skills and create professional-looking designs.
Write your
In this module, I’ll help you figure out how to translate all the soulful messaging we have established in modules 2-5 into your actual website pages. We’ll cover all the must-have pages for a service-based business and detail options for specific inclusions and layouts you can include for your:
• Home page
• About page
• Services page
• A 1:1 service sales page
• A course/training sales page
• Blog home page and individual article pages
• Contact page
• Testimonial page
• FAQ page
• Resources page
• Media/speaking page
How to
In this module, we’ll dive into what makes a soulful and strategically designed website that people arrive on and fall in love with. Do you know how some websites make you want to say yes, without really being able to articulate why? Whether you would like to learn these skills to design your website yourself or to be able to assess the work of your designer with better knowledge of what you should be doing, this will help you!
You’ll learn about how to properly segment your content so that it makes it simpler to read. You’ll learn how to incorporate beautiful design elements without your website appearing too busy. If you would like to hire a designer and/or developer to work on your website, you will be supported with tips and recommendations for what to look for and how to put together your brief.
Demystify your Web
WordPress? Squarepace? Shopify? Showit? Kajabi? Oh, my! The options! Dealing with all the tech stuff that makes your website run can definitely feel overwhelming! In this module, we’ll go through the basics of how to get your beautiful website design live and functioning on your website, with my fabulous guest expert and go-to-developer Lillie Clark from Studio La Luna.
We’ll demystify all the jargon and help you feel confident to tackle your website’s development. As someone who has had many failed attempts to hire developers in the past, I will help you understand what to look for and ask for if you choose to hire someone.
Launching Your brand
In this final module, we’ll prep for your big launch and celebrate our wins! Just how should you annouce your changes and do your big reveal? We’ll explore the options. It’s important to remember that the journey doesn’t end after the website launches. All this hard work you’ve done means nothing if no one sees it. So in this module we’ll discover how to market yourself so that you can drive traffic to your website and start getting engagment, with guest marketing expert Bamik Baker from Bamik Digital.
“ The process of having to face every detail of my business, of myself, and of my mission really hit home for me. I never really thought about the things that Emma had asked in her branding workbook and I really had to think about how I wanted to present myself. It sparked a passion inside me that I didn’t know was there.”
— Moon Eir, Spiritual Teacher & Healer, USA
Weekly Group Brand Coaching Calls
You’ll get WEEKLY group coaching calls for the entire 16 weeks.
That means won’t buy this course and be left to fend for yourself!
Instead, you can expect an unparalleled level of support:
• 4 months of guided dripped weekly content and Weekly group coaching/Q&a calls.
• Support via the Facebook Group or Email to answer your specific questions for 12-months.
Because I know that life happens and sometimes the best-laid plans don’t go to plan, I offer the initial 4 months of guided support through the modules and weekly calls PLUS an additional 8 months of access to me via email or the FB group to answer questions.
That way even if you can’t follow along with the content in real-time, you don’t have to stress, as my feedback on your work will just be an email away for the whole of 2023+
What you’ll achieve with this course
Craft your message with clarity
Finally understand who you are as a brand (and maybe even deeper, as a person), and know exactly how to infuse more soul and personality into your heartfelt brand. With the help of this personal brand coaching program, you’ll have your brand strategy nailed down into one summarised document you’ll be guided to put together in Canva.
Nail your photoshoot
Plan out your shoot from start to finish so that you know exactly what clothes to wear, props to bring, location to consider and poses/energy you want to bring forward. Be guided to find your perfect photographer in your area. You’ll be able to give them a solid brief about what you want to reflect in your photos, so you love the outcome.
Plan & design your visual branding
As part of this brand coaching course, you’ll put together an aligned mood board for your brand, as you become clear on the feel and vibe you are after. Learn how to hire the right graphic designer or how to create your own visual branding, including logo design, colour palette, where to source fonts, graphic elements and stock photography.
Become a Canva graphic design pro
Going in circles wasting time designing things that just don’t work — No more! You’ll feel so much more empowered to design social media posts, documents and more for your brand when you learn the skills you need with a design pro as your personal branding coach!
Write your website copy
Imagine the relief of every page of your site being written, done and dusted! It can be confusing to know where to start and what to include, but not if you are guided with exact sequences, scripts and inclusions, which you can fully customise and arrange to make your own.
Design your website
Whether you want to design your website or hire someone else to do it, you will be empowered in the knowledge of what makes a strategic, soulful and high-converting website. Part science, part art. Let’s create a website your soul-aligned clients want to come home to.
Tech demystified
It’s hard to build and manage your own site when you are overwhelmed by technical jargon. You’ll walk away from the course feeling confident that you know what you’re doing with your site and are not beholden to your developer to do the right thing.
Feeling marketing savvy
No good website strategy is “set it and forget it.” If you set it and forget it, so will your customers. As part of this brand coaching course, we’ll develop your launch and ongoing marketing strategy, so that you can drive traffic to the site you create and gain momentum from your launch.
Deeply love your business
Learn to tap into your intuition, so that everything you create in this course is custom-made to your soul’s blueprint. That way you’ll shed the parts of your business you no longer connect with and deepen into the parts you do, so everything lights you up and keeps you passionate.
Who is your Personal Branding Coach and the Aligned & Embodied Instructor?
Hi, I'm Emma Brownson
With a specialty in branding and website design, I’m a graphic designer, copywriter and entrepreneur who has been honing this signature branding process with over 100 businesses for a decade now. As your personal branding coach I’ll walk you through each step – and you’ll have the confidence of knowing that what you’re learning is tried and tested!
I was driven to create this course as a way to provide brand coaching, after seeing so many passionate entrepreneurs over the years reach out to work with me, whose businesses ultimately weren’t in a place to afford my 1:1 fees.
I live in Sydney, Australia where I am a mum to twin boys, so you know I’m an amazing multi-tasker and can get things happening for your business!
I know what it’s like to feel like you don’t know who you are or that you’re not interesting enough to build a personal brand around. I’ve heard the “who am I to do this work” ring in my head. I know how it feels to be stuck in the trap of perfectionism, to be fearful of what others will think and be afraid to do anything bigger in your business in case you fail.
I’m passionate about helping women not only learn the fundamental skills and techniques to design and write for their brands but also work through the emotional layers they need to shed to feel ready to stand in their power. This in itself Is life-changing.
Our Guest Experts
As part of this brand coaching course, you’ll explore inspiring masterclasses with experts!
INTUITION EXPERT
Kareena Glanville
Co-founder of Reclaim Her and Soul Coach, Kareena guides us on how to brand our business intuitively.
PHOTOGRAPHY EXPERT
Michelle Swan
Learn how to approach your brand photoshoot from personal brand photography specialist, Michelle.
WEB DEVELOPMENT EXPERT
Lillie Clark
Websites don’t have to be scary! Lillie shares how to feel empowered about developing your website even if you’re a technophobe!
POSSIBILITY EXPERT
Kelly Rae Roberts
Hear how Kelly Rae built her much loved personal brand which inspires others to cultivate courage and creativity.
WARDROBE STYLIST
Trish Taylor
Former celebrity stylist Trish helps us figure out what to wear in our brand photos/videos and how to get comfortable being visible.
MARKETING EXPERT
Bamik Baker
Founder of Bamik Digital, Bamik advises on all things launching, Facebook Ads and marketing.
SEO EXPERT
Janet Camilleri
Founder of Front Page SEO, Janet will talk us through the techniques to get our sites ranking on Google.
SOCIAL MEDIA EXPERT
Chloe Allan
Founder of Chloe’s Creative Co, Chloe steps us through how to aproach Instagram and Facebook without tearing your hair out.
Frequently Asked Questions
What is Aligned & Embodied
Aligned and embodied is a 16-week guided online course which helps you develop your brand strategy, create your visual brand identity and write and design your website. The course is suited to coaches, therapists, healers and those offering professional services who want to build a personal brand.
How is the course delivered?
The course consists of
- pre-recorded videos you can watch at your own pace
- fillable workbooks
- weekly live calls/q&a sessions for 16-weeks.
- Email support for up to one year related to you completing the course content
- Facebook group community to connect with the other members
How long does the brand coaching program take?
The course is will be dripped out over a 16-week period, with one module dropping each week. I believe we can find momentum and learn from each other by following the set schedule, however, you are welcome to go at your own pace should you choose or if something comes up.
Is there homework?
Each week you will have a workbook to fill in. I recommend setting aside approximate 2-hours per week to fill in the workbook and an additional 1-2 hours to listen to the videos (length of videos varies depending on the module). The more effort you put in, the more you’ll get out of the experience, but your level of involvement is up to you. I offer personal feedback on your workbooks should you choose to submit them (optional!).
What happens if I get stuck?
The good news is that you don’t have to do this alone! I will be offering weekly Q & A Zoom calls with the group over the 16 weeks to answer any burning questions and check in with everyone’s progress. I will also be available in the Facebook group or privately by email if you have specific questions or are stuck in a particular area for an additional 8-months.
How long can I access the course?
You’ll have access for the lifetime of the course! That means you’ll be able to see all future updates and added guest speaker interviews and bonuses! Woohoo!
You’ll also have 16-weeks of weekly group brand coaching calls
12-months of email support
Note: If for any reason the course is being retired, you’ll have 12-months notice and the option to download all videos.
When will the live calls run?
Last round we did them on Thursday morning Sydney time (AEST) (8am), which was Wednesday afternoon/evening US time depending on where in the country students were situated. I will find out the availability of the students for this round before settling on a time.
I’m outside Australia. Will it still work to take the course?
Absolutely, we’ve had students from America, Canada, The Netherlands, Sweden, and Switzerland so far. Just bear in mind it is quite tricky to find a suitable time for Australia, the US and Europe, so I will have to go with what suits the majority.
I am based in Sydney, Australia AEST (Australian Eastern Standard Time). We will likely do early morning Australian time, afternoon US time, or depending on the location of the students I will make adjustments to suit! All sessions will be recorded as well so you don’t have to worry about missing out. You can submit your questions ahead of time so I make sure I cover them on the call for you to listen to in the recording.
I have a product-based business, will this suit me?
This course will suit you if you desire to build a personal brand around your business. The branding modules are suited to both service and product-based businesses. The website modules are more so geared towards people who are selling themselves as subject-matter experts i.e. coaches/services/courses/retreat-style businesses – not just selling products such as artwork. The website template DOES have a shop layout and functionality though. I designed the home page template/geared the home page module around suiting someone who sells a mix of courses/programs/services AND also has a shop. So the home page layout is not optimized for purely selling products. However, you could rejig the layout to suit a product-based business. I think you’d still get a lot out of it if you are purely product-based and I can certainly offer advice and even extra training videos around how to approach this if you’re purely product-based if students need it.
How do I pay?
You can pay in full or via a 5-part payment plan (billed fortnightly) via my website. Please note Australian residents will be charged GST on top of the course fee. Pricing is in USD. The full details are below!
How will I access the content?
The content will be delivered via a private membership site connected to my website. As soon as you join, you’ll be given your unique logins to get in and explore! The first module will be available as soon as you purchase to give you a head start (if you’d like it). The rest of the modules will be available one at a time, each week over the 16-weeks, so you stay focused and don’t get overwhelmed.
Do I need to have an established business?
No! This brand coaching process is perfect for you if you are in the early stages of business and are developing your first brand. It has also helped dozens of very established businesses and works great for people who are pivoting and evolving their brand concept. Plenty of the first round of students didn’t have established businesses, some didn’t even know what they were going to sell yet. This is totally fine, but just bear in mind that if that sounds like you, you may find you need longer than the 16-weeks to complete the course, as it often takes a lot of soul-searching to form your business concept. This is fine, just go at your own pace and you have a year to ask for feedback.
What kind of businesses does this course suit?
This course suits a variety of businesses! Here are some examples of students we’ve had through the course
- therapists and counsellors
- Intuitives and spiritual teachers
- Artists who also teach courses
- Grief coaches
- Yoga teachers
- Women’s circles and retreat leaders
- Personal development coaches
- Tattoo artists
- Soul art guides
- Dream guides
- Soulful business coaches
- Gratitude journal creators
What if I don’t want to be the face of my brand?
This process has also helped many business owners who are growing a team. I believe even if you aren’t going to be splashing your face on every page of your website or every social media post, you still want to ensure your values, vibe and energy come through. You set the tone for the company as its founder and you still want to attract the right-fit employees and clients. So this content would still be suitable, however, the content will often discuss showing your face. If you’re a solopreneur and don’t want to show your face, it would go against my personal advice and if this doesn’t resonate with you you may not resonate with the materials.
What if I’m not very creative?
This brand coaching course is designed to support those who either wish to DIY their visual branding/design and copywriting or those who wish to hire those pieces out. If you can afford it, I HIGHLY recommend hiring a professional to create your logo and take your photos. But if you can’t that’s okay too. You may wonder what the point is learning this stuff if you’re just going to get help anyway, but I believe it is really important to know who you are and develop a really solid brief for anyone you hire. That’s why so many design and copywriting projects go astray and don’t feel like you – there wasn’t enough clarity upfront. Being knowledgeable enough to assess others’ work and make sure it aligns is really important.
Can I cancel and receive a refund after purchase?
I believe so strongly in the course that if it didn’t meet your expectations, you can be refunded the total, minus bank transaction fees, within 14-days of the live round starting, after sending me your fully completed module 1 workbook to show that you’ve given it a proper go.
Refunds must be requested within 14 days of the course starting. No refunds are provided after the first 14 days.
Do I have to have/want a WordPress website?
No, you are welcome to use any platform of your choosing. The website template I offer students and guide you through in the course, as well as the “Demystifying Web Development” Module, is only on WordPress at this stage. However, the template is an optional add-on and the brand and website modules can be purchased without it. If I get enough interest and pre-orders, I am happy to look at recreating it in Squarespace or Shopify in the future.
I can’t make this round, when will it be available again?
I’m not 100% sure yet, sorry! If I launch again this year it will need to be in August. Otherwise, it will be early 2024.
How is your brand coaching and website design course different from others?
1. I feel confident in saying that this course is more comprehensive than others out there. There are over 60 hours of video content. I try to leave no stone unturned.
2. Most courses cover branding on their own or web design on their own. I haven’t personally seen them in combination, as there is so much to cover! So you’ll get. to learn BOTH important components for your business.
3. Most courses leave you stranded with the content or offer limited support. This course is unique in the level of support on offer. I personally answer all questions (often with in-depth and thoughtful video responses). I’ve extended the length of support to 12-months of email support to ensure you get the help you need even if life initially gets in the way.
4. A lot of branding, website and marketing courses/info you’ll find on the internet sounds extremely corporate. I don’t know about you but all that corporate branding jargon just goes in one ear and out the other for me. My style is conversational, down-to-earth, and heart-based.
5. I offer an optional Website Template that all ties into the website modules. This means that it is incredibly easy to create a designer-quality-looking website based on the recommended layouts I cover in the various website page modules with ease. I’m excited to offer this, because it means you won’t just learn about what makes a website good but struggle to actually follow through with bringing one to life. You’re actualy guided through the process with a turn-key solution. On. the flip side, there are MANY website template offerings out there, but rarely do they come with this level of guidance and training on what to change the placeholder text to!
I don’t use Facebook, is that a problem?
No, the Facebook group is totally optional. I do encourage it though so we can all chat outside of the calls and support each other.
What other costs do I need to consider?
If you would like to use the WordPress website template, you will need a license of Divi (The theme/page builder) if you don’t already have it. This costs $89 USD /year OR $249 USD for a one-off lifetime fee which is a great deal when you consider how many years you’ll be in business. It will start to pay for itself between 2-3 years of using it. You will also need website hosting if you don’t have it already. I make some hosting recommendations inside the course content.
You may also want to factor in getting professional photography done. This is something I highly recommend. Past students have taken their own photos with a tripod though or got friends and family to do it. So there are always free options, but if you have the budget for it I would definitely recommend making this investment.
I step you through Canva during the course, which is a great online design tool. There is a free version of Canva you are welcome to use. I do recommend trying the paid version of Canva (Canva Pro), which gives you more features, which is a small monthly cost of $12.95 USD. You can start with a one-month free trial to test it out and see if you want to use it. It’s certainly not essential to the course that you get the paid version of Canva.
You may want to purchase premium fonts, stock images and graphics for your visual branding. Of course, there are always free fonts and Canva graphics you can use if need be.
In summary, there will always be free alternatives presented, it just depends on if you have a specific look in mind that will create the look and feel you’re after and whether you want to position your brand at a more premium level.
I’m not very good with technology. Will I be still be able to complete the course?
Quite a few students from last round struggled with tech! There are a few technical things to get your head around including how to use Canva and WordPress but these programs are designed to be user-friendly you are lovingly guided through each step. You’ll be excited and empowered with what you learn. But I won’t lie, it could be a bit of a learning curve and you’ll need to be committed to giving it a go.
“Make the investment. You won’t be disappointed. You will walk away not only with branding that reflects who you are, but it will translate into more profits that you can be proud of.”
— Kelly Rae Roberts, Artist and Teacher, USA
“When I started working with Emma, my website was still functional but didn’t reflect who I was or where I was going. It seemed like an old version of me that I had grown out of… and yet, I was also a bit lost about where I was headed.
Emma offered me the most graceful and thorough process to get crystal clear about who I am, the message I am wanting to put out in the world, and helped me organize my offerings in a way that is cohesive and clear.”
— Andrea Scher, Coach, USA
“Emma gets to really know you and your business. She digs into what makes it sacred to you and the image you want to project into the world.”
— Hibiscus Moon, Crystal Teacher, USA
“Emma’s process for diving deep into who Kareena and I are individually and together in our offering, brought out pieces about us that we hadn’t really connected with before. Who we are, now feels like the highest version of ourselves and I’ve found myself consciously expanding into that fuller expression.”
— Sophie, Reclaim Her, Australia
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Have a question about the course? Email me: emma@soulstirringbranding.com.au