The guided pathway to creating a brand and website which deeply expresses who you are.
Current Round in Session
Join the waitlist for 2025
Have a question about the course? Email me: emma@soulstirringbranding.com.au
Does your website feel like a sacred container which lovingly holds all your gifts, offerings and heart?
For most of the women I come across, sadly, this is definitely not the case!
I hear stories every week from women who are frustrated and embarrassed by the way their work is being expressed in their marketing. It’s not that their work is low-quality, it’s that they don’t know how to figure out the RIGHT words, imagery and tech to reflect the calibre of what they do.
So two things usually occur…
1. You want to create the perfect brand and website, but it never gets off the ground.
If you do manage to find the courage to pursue working on it, you seem to get stuck in a cycle of perfectionism and procrastination. This means you have a lot of half-baked work that nobody ever gets to consume! You tell yourself you’re too busy or get stuck on something and put it in the too hard basket for months or years. It feels like there is sooooo much internal resistance in your way. Self-doubt, imposter syndrome and your not so friendly inner-critic provide road blocks as you try to stretch yourself to your edges and expand your brand’s expression. It sits on your to-list for another year. Each time you think about it you feel guilty.
2. You slap something together just to get a brand and website into the world.
Maybe you DIY’d it or maybe you hired someone to ‘whip something up.’ But it feels like it lacks substance or that the person you hired never “got you.” You’re relieved you have something up. Something is better than nothing. But you’re not sure it really reflects you and your value. You know your work is transformational. But your website and branding looks too cookie-cutter, or dated, or just like something you’re not.
I want you to know these do not need to be your only two pathways anymore.
Most of us soulful and creative women really dislike marketing…
If we feel embarrassed about our marketing assets and unclear on our message, then we either don’t want to put ourselves out there at all, or we don’t see a return on the time (or money) we’re investing which feels discouraging and makes us feel like our business is a flop and no one cares.
I’m tired of seeing so many amazingly gifted women like you struggle to convey the pure MAGIC that is inside your offerings, so you can connect with the people who truly need them. That’s why I’m making it my mission to help YOU straddle the fine line between making your branding and website a true expression of who you are AND finally getting your message out into the world. Your website needs to do both!
Something I’ve observed after facilitating this course for over two years is…
Most of the women who are attracted to this program are good at being in their feminine energy. They’re good at connecting to their intuition and being creative (and might even do it professionally). They’re good at dreaming big and being intentional. They aren’t short of things to say about the subject matter they’re experts in — once they start they find it hard to stop!
But they often struggle with the masculine side of launching their brand and website in the world. The practical “doing”. The getting “sh*t” done. The writing stuff down without overthinking EVERYTHING. The narrowing down what to say about their business into a few words, not an essay.
That’s why this program is more than just handing over a course with a bunch of videos to watch and workbooks to fill in and leaving you to fend for yourself.
Aligned & Embodied is not another self-paced online course you’ll never complete.
I promise you that if you show up and do the work, you WILL get an amazing brand and website out of this process.
I will personally review and edit your work, offering a level of support unheard of in online programs. I’ll hold space for you to complete your work through live co-working sessions and offer oodles of loving accountability. If you are willing to show up for yourself, I’ll show up for you 100% in this journey.
Which one of these best
Describes Your Brand Right Now?
The Blank Slate Brand
You’ve decided to take the leap to create a business but pulling everything together from scratch feels overwhelming. You would like to set up the right foundations for your brand but don’t know where to start.
The Starter Brand
You have a logo, some colours and website, but you pulled it together quickly and without a whole lot of consideration. You know it’s not separating you from others in your industry but you’re not sure what to do differently.
The Unfolding Brand
You and your business have been evolving and your old brand doesn’t reflect your new direction. Now you need to figure out who you are again and how to express yourself in an aligned way.
The Next Level Brand
You like your branding and website but you feel like it could be better. It’s not that it’s bad, it’s just that you feel like you could be expressing yourself in a deeper, more thoughtful way.
If you identify with any of the above, then Aligned & Embodied would be perfect for you.
It suits any stage of business from “I have no clue who I am and what I’m going to offer” to a thriving, in-demand business that has come so far over the years and needs their brand to get back into alignment with them.
This is because your brand is a living, breathing entity that grows and evolves with you. She longs for authenticity, truth, courage and joyful expression just like you do. I recommend you keep this course in your back pocket and revisit it every time you feel the nudge to evolve.
And you’ll have lifetime access to do just that!
I’ve been around master teachers in my life and Emma really is truly masterful at bringing out the best in each of the women she works with.
I found Emma when I was just getting ready to start offering my body of work. I was kind of at ground zero with my business. Stepping into the fullness of who I am and what I’m bringing into the world is in itself a huge piece of work. I had a decade where I wanted to do more but there was a way in which I was still hiding. It wasn’t my time yet. And so during this program, I have been breaking through a lifetime of “play small”. “Be nice.” “Don’t be too loud.” “Play by everyone else’s rules.” How I had been showing up was just a sliver of myself; an amazing sliver, but still, it was just a small part of myself.
Now, I’m taking a stand for myself and I’m taking a stand for the women that will that will hear my message and want that for themselves. I just don’t know how I would have gotten there without Emma’s help.
Emma is so responsive and available. The hand holding has been an essential piece. Because there are so many things that need to get done and a lot of new things to learn, I’ve had the thought so many times that if I didn’t have Emma’s help, I would have just given up. This just wouldn’t be possible.
The website is an important piece, but it’s not the biggest piece. For me, it’s really the interior transformation. I feel like Emma’s program really answers: how do I tell my story in a way that’s compelling and honest and true and can be helpful. What do I stand for and want to bring forward? It feels super edgy and scary. And yet there is something about working with Emma that makes it feel possible. I want more. I want to make a bigger impact. So I feel this program is the most amazing opportunity for me to be able to do that.
It’s just been such a blessing to work with Emma and have her on my team.“
Tammra Harrison — Grief and end of life specialist and intuitive artist.
Discover why this program is different
In Aligned & Embodied it’s not JUST a practical process of getting a brand and website into the world.
Twice-weekly live workshops to get stuff done + in-depth expert feedback and edits of your work.
For some people, relying on their own internal motivation to progress in a course is hard.
That’s why we’ll be doing as much as possible live so that you have the accountability and container to honour your commitment to really show up for the program so you see results.
This is a collaborative process where I will personally be reviewing all your work and getting stuck in to refine it.
Deepen your expression
We so often end up writing surface-level copy born more of an intellectual part of you but not quite feeling like the ‘essence.’ We disconnect from our own innate wisdom looking outside ourselves for the answers.
In the course, you’ll learn and practice accessing information about yourself and your work from your highest self which you ‘know’ and ‘feel’ on a subconscious level to be true but didn’t have the words to wrap around it…until now!
Create a brand you can expand into, not one you’ll quickly outgrow.
During the process, we’ll be focused on creating a forward-facing brand, which is maybe a bit bolder, a bit braver, a whole lot more of the side of you you’re longing to step into in your brand, but didn’t have the courage or self-belief that you were ready for it or could pull it off your own.
Your brand will become your vision board, inspiring and reminding you to show up as your full self.
Become fluent in the fundamentals of marketing your business in the digital age!
Most small businesses can’t afford to hire a copywriter, designer and web developer for every little thing they’ll need to create in their business. But if you also have no idea what you’re doing the result often lacks the potency and beauty intended.
In the course you’ll learn and practice your copywriting, design and tech skills so you become fluent in the things that used to feel like a foreign language!
Expand into the woman ready to bring your gifts and mission forward.
We often underestimate the level of personal growth required to become the next evolution of who we are.
You’ll intimately face every facet of your brand and start to take ownership of it and trust in the value of what you do.
In the safe container of a small group of like-hearted women you’ll practice expressing your message so that when it comes time to share it on a grander scale it’s so much easier.
My signature process that I take each of my VIP 1:1 clients through is now available to learn how to do it yourself.
This process has been 10 years in the making and has helped develop and refine some of the most successful personal brands in the creative, therapy and healing spaces.
Except, not everyone can afford the $10K + price tag.
Imagine learning the secrets to a soulful brand at fraction of the price, from the comfort of your home.
Some of the legendary clients that have gone through this branding process
This is for a woman like you wanting to build your connection, presence and authority as a subject matter expert in your field.
So you can be seen, heard, known and loved.
Health Practitioners
Psychologists, Psychotherapists, Counsellors, Chiropractors, Naturopaths, Yoga Instructors and more.
Coaches
Business, Life, Health, Mindset, Career, Relationships, Motherhood, Money and more.
Creatives
Artists, Makers, Designers, Photographers, Creativity Teachers and more.
Healers
Consultants
Emma’s really great at helping your higher self help you with the work so what you create comes from a deeper place of knowing and connectedness.
I’ve probably done that exercise of identifying your ideal client avatar and core values six to 10 times in various courses. However, before Aligned & Embodied it always felt like it stayed right on the surface and was a very intellectual process. And I was plugging into a formula without really having the essence. I always felt like I was pulling things out of the air and just putting them down. But I didn’t trust that it represented me and my brand in the best possible way.
I felt like when people got to my old website it was disjointed and didn’t make sense. Now it feels like it will make sense about what I do, who I am and how to connect with me.
I don’t think my photoshoot would have come out anywhere close to the way the way it came out if I hadn’t taken Aligned & Embodied.
I got to show my outfit ideas in the Facebook group and the group gave me feedback. And we voted on what clothing to buy, and what to use that I already had. And that was so helpful. That was really great for my confidence to have people say “This is on brand for you.” And just this sense of learning, like what is on brand for me and what feels good for me. Representing myself authentically as myself, but then also representing my brand. And having those two things feel very much aligned with one another. You know, it’s very nuanced, detailed, and fun.“
— Jen Ripa – Grief Guide and Expressive Arts Coach.
The course contains three main phases
Phase 1:
Create your heart and soul guidebook
Modules 1-7
Phase 2:
Create your
visual branding
Modules 8-11
Phase 3:
Develop your dream website
Modules 12-18
WHAT YOU’ll CREATE
Think of this as your brand’s ‘bible’ that gives you a big-picture view of your brand’s core messaging. You’ll work through various sections around:
• Who you are
• What makes you unique
• Your purpose and what you’re here to do
• Who you’re uniquely positioned to serve
• What you offer
It will provide the strategic and heart-centred foundation for everything you do next (think: visual branding, photo shoot, website and marketing).
What that actually means is
No more reaching around in the dark hoping to stumble on how to express yourself. This phase will give you clarity on how you want to communicate who you are as a brand.
This is HUGE because I’ve experienced first-hand that when you don’t know who you are or how to express it, you second guess EVERYTHING, leading to inaction and feeling uncomfortable about putting yourself out there. When you’re clear on what you’re trying to say, you feel confident and motivated to market your business the way you need to see growth.
“It’s more than a branding course. It’s a business development course.
Before Aligned & Embodied, my business was really only an idea at the time. Emma gives you value for money.
The amount of support we got during the course was incredible.
I don’t think I would have gone part-time in my work if I hadn’t done the course. I think I would have still been umming and ahhing and thinking ‘Do I really have a business?’ ‘Is it worth taking a chance?’
But the course created the foundation for me to go, ‘You know what? I actually am ready for this.’
The website template is a godsend, really! I’m building my website myself, which is really exciting.”
— Kim Adams, transformational guide and yoga teacher, Australia.
WHAT YOU’ll CREATE
Dreaming about discovering what visual elements to pair with your brand so that people instantly get your vibe, your energy, your ‘secret sauce’? In this phase, you’ll plan out your desired aesthetic and either bring it to life yourself, or hire someone to help you. You’ll also plan and book your photo shoot, which will be equal parts exciting and scary, but you can do it! It’s time to allow yourself to be seen and build an emotional connection.
What that actually means is
Did you know every colour, font, graphic element and photo has embedded symbolism and a way it makes us feel? In the modules, I walk you through what each choice says about you as a business, so that you can create or select visual elements which speak to your message and your energy. I provide plug-and-play templates and designs you can use to get a professional brand off the ground.
WHAT YOU’ll CREATE
You’ll be taken step-by-step through how to write and design the key pages of a personal branding website, including your home, about, sales pages, blog, podcast, freebies, contact, testimonials and speaking pages. You have the option of using the gorgeous Sacred & Soulful WordPress website template I’ve designed (which will make this process 1000x easier) or tweak your existing website if you’re on or need another platform.
What that actually means is
We don’t just talk about how to create a professional quality website in theory- I give you the exact tools and templates you need to easily create this for yourself! It can feel nearly impossible to write your website copy when you’re staring at a blank page. I give you my recommended layout and sequence that you can customise instead. I’m also thrilled to offer a plug-and-play template which that the overwhelm out of the process.
What does it mean to be
Aligned
You want everything you put out into the world to be in harmony with the deepest parts of who you are: Your purpose, your values, your energy, your personality, your strengths, your gifts and more. It’s like everything being set to the right frequency to call in your soul-aligned clients.
If you’re feeling out of alignment, you probably know. It’s that icky feeling you get or that gut instinct that something is off. Business energetics matters because resisting change and holding onto stuck energy makes you play small in your business and life.
What does it mean to be
Embodied
To me, brand embodiment is the process of standing unapologetically in your power and claiming every part of yourself. People can see and feel this vividly. The fullest, richest, most joyful and version of you! This requires a process of re-evaluating how you’re showing up in the world and what masks, beliefs and fitting-in strategies you might have been tempted to hold onto which no longer truly reflect the woman you are evolving into as your highest and most authentic self.
It’s stepping into the brand you know in your heart is yours to belong to, but one which you need a little support and encouragement to fully embody and claim for yourself. Brand embodiment takes courage and I know you have it within you.
What does the course include?
Chapter 1
My Brand’s Energy & Intention
Chapter 2
My Why
Chapter 3
The Transformation
Chapter 4
My Ideal Client
Chapter 5
My Values & Beliefs
Chapter 6
My Credibility & Fun Side
Chapter 7
My Methodology
Chapter 8
My USP (Unique Selling Proposition)
Chapter 9
My Story
Chapter 10
My Core Message
Chapter 11
My Offerings
Chapter 12
My Signature Style
Chapter 13
My Photoshoot Plan
Chapter 14
My Visual Branding
Chapter 15
My Lead Magnet
Chapter 16
Writing & Designing your Home Page
Chapter 17
Getting Oriented with WordPress + Divi
Chapter 18
Home Page Development
Chapter 19
Creating Your About Page
Chapter 20
Creating Your Sales Pages
Chapter 21
Blog & Podcast Pages
Chapter 22
Freebies, Contact, Testimonials & Speaking Pages
“Aligned & Embodied is a totally immersive course. I went from being embarrassed by my website and feeling like a generalist with a diluted message to having my level of awareness about my message and brand direction completely evolving from week 1 to the end of the course.
I’d done marketing courses already with other coaches and spent thousands. The difference with Aligned & Embodied is that everything is framed in a totally different, more compassionate and heart-centred way.
Emma, you’re amazing and I am so grateful I made this round 🙂”
— Jen Carter, Therapist, Australia
Twice-Weekly Group Co-Working/Coaching Calls on Zoom to Get Stuff Done!
You’ll get twice weekly 1.5 hour group co-working/coaching calls for 6 months.
That means won’t buy this course and be left to fend for yourself!
Instead, you can expect an unparalleled level of support:
• 6 months of twice weekly group coaching/co-working calls. Stop struggling to find the time on your own and use the co-working sessions to stay accountable!
• In-depth feedback and tweaks to what you write and create. I’ll get personally involved! Plus you’ll be able to get feedback from the whole group to hear from a wide-range of perspectives.
• Support via the Facebook Group or email to answer your specific questions for 12-month (incase life gets in the way).
There is a special kind of magic that occurs when like-hearted women gather to bravely and boldly stand in their truth.
This is your safe container to create from your heart and soul while being witnessed by other women walking the same path as you.
Enjoy the support of brand coaching and co-working in a group! Through our Aligned and Embodied private Facebook Group, we will come together to ask questions, help each other and feel the momentum of the group energy flow us forward towards aligned action as we all are guided through these new waters.
What you’ll achieve with this course
Craft your message with clarity
Finally understand who you are as a brand (and maybe even deeper, as a person), and know exactly how to infuse more soul and personality into your heartfelt brand. With the help of this personal brand coaching program, you’ll have your brand strategy nailed down into one summarised document you’ll be guided to put together in Canva.
Nail your photoshoot
Plan out your shoot from start to finish so that you know exactly what clothes to wear, props to bring, location to consider and poses/energy you want to bring forward. Be guided to find your perfect photographer in your area. You’ll be able to give them a solid brief about what you want to reflect in your photos, so you love the outcome.
Plan & design your visual branding
As part of this brand coaching course, you’ll put together an aligned mood board for your brand, as you become clear on the feel and vibe you are after. Learn how to hire the right graphic designer or how to create your own visual branding, including logo design, colour palette, where to source fonts, graphic elements and stock photography.
Become a Canva graphic design pro
Going in circles wasting time designing things that just don’t work — No more! You’ll feel so much more empowered to design social media posts, documents and more for your brand when you learn the skills you need with a design pro as your personal branding coach!
Write your website copy
Imagine the relief of every page of your site being written, done and dusted! It can be confusing to know where to start and what to include, but not if you are guided with exact sequences, scripts and inclusions, which you can fully customise and arrange to make your own.
Design your website
Whether you want to design your website or hire someone else to do it, you will be empowered in the knowledge of what makes a strategic, soulful and high-converting website. Part science, part art. Let’s create a website your soul-aligned clients want to come home to.
Tech demystified
It’s hard to build and manage your own site when you are overwhelmed by technical jargon. You’ll walk away from the course feeling confident that you know what you’re doing with your site and are not beholden to your developer to do the right thing.
Feeling marketing savvy
No good website strategy is “set it and forget it.” If you set it and forget it, so will your customers. As part of this brand coaching course, we’ll develop your launch and ongoing marketing strategy, so that you can drive traffic to the site you create and gain momentum from your launch.
Deeply love your business
Learn to tap into your intuition, so that everything you create in this course is custom-made to your soul’s blueprint. That way you’ll shed the parts of your business you no longer connect with and deepen into the parts you do, so everything lights you up and keeps you passionate.
Are you starting your business from scratch and feeling lost? Hear Kim’s story of how Aligned & Embodied gave her the confidence and clarity to go part time in her day job so she could transition her business from side hustle to serious.
Do you have an established brand, but you feel like you’ve just scratched the surface of what’s possible? Hear Italia’s story about how she learned to create a deeper expression of who she is in her brand and website.
Are you an artist or creative who knows they have a really soul deep purpose behind their business but now needs to figure out how to present it to the world? Hear how Mia learned the skills to create her dream website.
Wondering what it’s like to take a course from an Australian when you’re on the other side of the world? Hear from Jamila, a web designer with a dream to start a soulful tattoo business.
Wondering whether it’s better to hire a professional or go through the course? Well, Karen did both! She worked with me 1:1 three years ago and taking the course helped her develop a much deeper connection to her intuitive wisdom, way more trust and she’s no longer scared to touch her WordPress website!
Who is your Personal Branding Coach and the Aligned & Embodied Instructor?
Hi, I'm Emma Brownson
With a specialty in branding and website design, I’m a graphic designer, copywriter and entrepreneur who has been honing this signature branding process with over 100 businesses for a decade now. As your personal branding coach I’ll walk you through each step – and you’ll have the confidence of knowing that what you’re learning is tried and tested!
I was driven to create this course as a way to provide brand coaching, after seeing so many passionate entrepreneurs over the years reach out to work with me, whose businesses ultimately weren’t in a place to afford my 1:1 fees.
I live in Sydney, Australia where I am a mum to twin boys, so you know I’m an amazing multi-tasker and can get things happening for your business!
I know what it’s like to feel like you don’t know who you are or that you’re not interesting enough to build a personal brand around. I’ve heard the “who am I to do this work” ring in my head. I know how it feels to be stuck in the trap of perfectionism, to be fearful of what others will think and be afraid to do anything bigger in your business in case you fail.
I’m passionate about helping women not only learn the fundamental skills and techniques to design and write for their brands but also work through the emotional layers they need to shed to feel ready to stand in their power. This in itself Is life-changing.
“I’m SO happy I took your course!
I wish I had it when I began my spiritual business.
It’s helped me to open my mind, heart, and soul to all the wonderful possibilities! I’m not tech-savvy or artistically inclined so I really learned a lot. It showed me how to best express who I am, what I have to offer, and how to share that with my audience in a way that feels aligned and embodied to my spirit and the soul of my business.
I was able to upgrade to get Emma to redesign my logo. She had already got to know me and my energy, so I didn’t have to go and explain it to someone else again. So that piece was really wonderful as well.”
— Italia Oliver, Intuitive Medium, Voice Channel and Spiritual Teacher, USA
Our Guest Experts
As part of this brand coaching course, you’ll explore inspiring masterclasses with experts!
INTUITION EXPERT
Kareena Glanville
Co-founder of Reclaim Her and Soul Coach, Kareena guides us on how to brand our business intuitively.
PHOTOGRAPHY EXPERT
Michelle Swan
Learn how to approach your brand photoshoot from personal brand photography specialist, Michelle.
WEB DEVELOPMENT EXPERT
Lillie Clark
Websites don’t have to be scary! Lillie shares how to feel empowered about developing your website even if you’re a technophobe!
POSSIBILITY EXPERT
Kelly Rae Roberts
Hear how Kelly Rae built her much loved personal brand which inspires others to cultivate courage and creativity.
WARDROBE STYLIST
Trish Taylor
Former celebrity stylist Trish helps us figure out what to wear in our brand photos/videos and how to get comfortable being visible.
MARKETING EXPERT
Bamik Baker
Founder of Bamik Digital, Bamik advises on all things launching, Facebook Ads and marketing.
SEO EXPERT
Janet Camilleri
Founder of Front Page SEO, Janet will talk us through the techniques to get our sites ranking on Google.
SOCIAL MEDIA EXPERT
Chloe Allan
Founder of Chloe’s Creative Co, Chloe steps us through how to aproach Instagram and Facebook without tearing your hair out.
Optional upgrade
Custom Logo Design
Would you like a ‘soul-stirring’ logo for your visual branding? If you can afford it and want something with a custom icon, I would recommend getting this done professionally to ensure it matches the calibre of your work (which I’m sure is amazing!). You can also secure special student-only pricing.
This is the ONLY place where I would offer logo design as a stand-alone service as I know you’ve done the deep work of creating your Heart and Soul guidebook in the course. This way we have clarity on your message and direction. You can request to add this at any stage during the course, just email me.
Add-on a custom logo design for $450 USD.
Optional upgrade
Custom Graphic Elements Pack
I will be walking you through where to find graphic elements you can purchase from stock sites or how to create them yourself via the course materials. But, if you would like some unique and pro visual elements for your brand that no one else can find and use on Canva or Creative Market, myself and my team are here to help!
Grab a pack of 5 or 10 uniquely yours elements, such as 2 textures and three illustrations or 8 illustrations and 2 textures. This will make populating your website template super easy as you have all your graphic elements created and ready to slot in! You can request to add this at any stage during the course, just email me.
Add-on 5 custom graphic elements for $450 USD or
Add-on 10 custom graphic elements for $850 USD
Optional upgrade
The Sacred & Soulful WordPress Website Template
Looking for an easy and way to design or redesign your website while ensuring it looks professional and infused with your essence?
Introducing my first ever and super comprehensive website template “Sacred & Soulful” — bringing you Soul Stirring Branding quality website design at an absolute fraction of the price of custom design.
1:1 clients normally pay $5-20K for a custom website. You can grab the easily customisable template for only $500 USD with special, never to be repeated and student only discounted pricing — Save $180 USD +.
Included in the cost, my developer Lillie will sort out the tech side of Installing WordPress, Divi and the Template pages so you don’t have to worry about sorting out that tech side.
Need to keep your current website running while the new site is built? Lillie can host your new website while it’s being built for a monthly fee of $25 USD/month + $80 USD to migrate the new site over to your correct hosting when you’re ready to launch.
Page designs include:
• Home page
• About page
• Program/service sales page
• Retreat sales page
• Blog page
• Podcast page
• Freebie’s page
• Testimonials Page
• Speaking Page
• Contact Page
• Shop Page
• Lead Magnet Page
The DETAILS
- NEasy to use, drag and drop style visual editor powered by the “Divi” Theme/Page Builder (The most widely used WordPress theme).
- NCustomise everything - colours, fonts, backgrounds, icons, photos and even layouts if you want to.
- NEvery single image is set up as a Canva template, so there is no guess work and everything will just slot into place!
- NTech support in case you get stuck, so you never have to worry about getting lost.
- NTotally mobile responsive
- NComprehensive separate course with training videos on how to edit every element of the template.
- NIncluded in the cost, my developer, Lillie, will install WordPress, Divi and the template page files into your hosting so you're all set up and ready to start adding your text and images.
- NSpecial student only pricing - Save $180+ USD
- NDoes not include your license of Divi (required).
Peek inside the page layouts
Why is this website template different?
Comprehensive
Most website templates come with 7-9 pages as standard, and often without a long-form style sales page unless you upgrade or shop page. The Sacred & Soulful template comes with 12 pages, including a 16-section long-form sales page, a specific retreat sales page (I haven’t seen a template that offers this!), a shop page, speaking page and a free resources page. These are all pages that aren’t commonly included in popular website templates, so you get a comprehensive website with all the key pages for a personal brand.
Guidance on how to customise
There are a lot of website templates available these days, but most come with pretty standard support materials like how to edit the page. This template is unique because it ties seamlessly into the course. As part of the course, you’re guided through every section of each page of the template, discussing the strategy behind including it and how to make it your own based on the work we’ve done in earlier modules. Instead of placeholder text, you’re greeted by real mock copy in the demo site to inspire you as well.
Built on WordPress
Built-in training & templates
I set up all 120 images used in the template as individual Canva templates, so you have the exact size for everything (icons, photos, backgrounds, graphics, mockups). You are also welcome to use any elements within the demo content, with beautiful illustration and texture work designed by me and free stock photos via Pexels and Unsplash (or of course customise it with your own branded elements). I also recorded 75 individual training videos which break down how to edit each page into bite-sized, easy-to-follow videos.
Optional add-on - ‘done for you’ tech set up
Optional add-on - ‘done for you’ customisation
Want that professional touch and to be more hands-off? I can offer a “Done For You” template customisation service for those interested. This means we follow the framework of Sacred & Soulful and then customise it with copywriting written for you and brand elements designed for you. I can custom quote this based on specifically how many offering pages you need and other variables that may need to be factored in. Get in contact at any stage during the course if you’d like me to quote it up.
Frequently Asked Questions — General
How long does the brand coaching program take?
You’ll have access to everything upfront. I will encourage students to work at the pace I lay out as I believe we can find momentum and learn from each other by following the set schedule, however, you are welcome to go at your own pace should you choose or if something comes up.
How fast you will progress through the course will depend on how much clarity you have around your brand already. Some chapters. will take longer than others.
If you can block off around 5 hours a week (inclusive of our live calls with a little solo time in between, then that should give you a good guide.
If you are starting from ground zero in your business and need to clarify every single detail then you may need longer to work through the course.
The good news is that I offer a very affordable monthly membership/mastermind for alumni students. So if you take longer than 6-months to work through the process and still desire support, you are welcome to join that and we meet two times a week doing coaching and co-working to finalise the process. So you don’t have to lose all support when our program period ends if you don’t want to.
What happens if I get stuck?
The good news is that you don’t have to do this alone! I will be offering Twice weekly live workshops/co-working/coaching/Q & A Zoom calls with the group over the 6 months to answer any burning questions and check in with everyone’s progress. With the live workshops you’ll be able to ask questions in real time. You’ll also benefit from other people in the group’s questions. Different people get stuck in different areas. And so it’s interesting to see what might be challenging for one person and learning from that. Sometimes seeing how someone else got stuck and unstuck helps you get unstuck.
You can also get feedback from your fellow Aligned & Embodied students in the Facebook group. I offer an unparalleled level of support for an online course and am genuinely here for you. The choice is yours as to whether you’ll take me up on it or stay stuck by yourself. I would definitely encourage you to reach out!
How long can I access the course?
You’ll have access for the lifetime of the course! That means you’ll be able to see all future updates and added guest speaker interviews and bonuses! Woohoo!
Note: If for any reason the course is being retired, you’ll have 12-months notice and the option to download all videos.
When will the live calls run?
We usually do Australian morning time i.e. 9am Sydney time, US afternoon/evening. I also have a group where we do one day a little later like 11am Sydney time, which suits some people who want to do the calls a bit later in the evening (US time). I will find out the availability of all the students for this round before settling on a time. I’ll do my best to accommodate everyone!
I’m outside Australia. Will it still work to take the course?
Absolutely, we’ve had students from America, Canada, The Netherlands, Sweden, and Switzerland so far. Just bear in mind it is quite tricky to find a suitable time for Australia, the US and Europe, so I will have to go with what suits the majority.
I am based in Sydney, Australia AEST (Australian Eastern Standard Time). We will likely do early morning Australian time, afternoon US time, or depending on the location of the students I will make adjustments to suit! All sessions will be recorded as well so you don’t have to worry about missing out. You can submit your questions ahead of time so I make sure I cover them on the call for you to listen to in the recording.
I'm a designer, copywriter, business coach etc, can I take your method and teach/deliver it to others?
No, this course is designed for your personal use in your business only. If you’re interested in a professional accreditation-style course where you can use my method in your business, contact me emma@soulstrringbranding.com.au.
If we have enough expressions of interest I will consider running a professional version of the course.
I have a product-based business, will this suit me?
This course will suit you if you desire to build a personal brand around your business. The branding modules are suited to both service and product-based businesses. The website modules are more so geared towards people who are selling themselves as subject-matter experts i.e. coaches/services/courses/retreat-style businesses – not just selling products such as artwork. The website template DOES have a shop layout and functionality though. I designed the home page template/geared the home page module around suiting someone who sells a mix of courses/programs/services AND also has a shop. So the home page layout is not optimized for purely selling products. However, you could rejig the layout to suit a product-based business. I think you’d still get a lot out of it if you are purely product-based and I can certainly offer advice and even extra training videos around how to approach this if you’re purely product-based if students need it.
How do I pay?
You can pay in full or via a 5-part payment plan (billed fortnightly) via my website. Please note Australian residents will be charged GST on top of the course fee. Pricing is in USD. The full details are below!
I tend to throw at six irons in the fire at the same time. It’s my personality. So my biggest hesitation was, how would I show up in the course? And would I meet the workload and invest the time and effort required to get the result that I want, and I need for my business.
I would give myself a pretty good mark on showing up consistently throughout the course. I think that if you put the time in, you’ll get what you need from it in terms of understanding your brand, and having a lot of depth in your visual messaging and your copy.
Emma’s very focused on everyone completing the course, and getting out of it what they want, which is a brand identity that they love and reflects them and a website that they feel proud of. She’s really attentive to who’s moving forward and who’s not moving, and is really good at asking questions to get you moving again, which I found really helpful. So I wasn’t allowed to hide or get lost or quit or be overwhelmed for too long before Emma would just say what if you tried this? And invariably it worked.
— Jen Ripa – Grief Guide and Expressive Arts Coach.
How will I access the content?
The content will be delivered via a beautiful private membership site connected to my website. As soon as you join, you’ll be given your unique logins to get in and explore! You’ll have access to all the modules upfront in case you want to move faster than the guided pace. If you know that will get you overwhelmed, I would encourage you to only look at the module you’re working on that week.
Do I need to have an established business?
No! This brand coaching process is perfect for you if you are in the early stages of business and are developing your first brand. It has also helped dozens of very established businesses and works great for people who are pivoting and evolving their brand concept. Plenty of the first round of students didn’t have established businesses, some didn’t even know what they were going to sell yet. This is totally fine, but just bear in mind that if that sounds like you, you may find you need longer than the 16-weeks to complete the course, as it often takes a lot of soul-searching to form your business concept. This is fine, just go at your own pace and you have a year to ask for feedback.
What kind of businesses does this course suit?
This course suits a variety of businesses! Here are some examples of students we’ve had through the course
- therapists and counsellors
- Intuitives and spiritual teachers
- Artists who also teach courses
- Grief coaches
- Yoga teachers
- Women’s circles and retreat leaders
- Personal development coaches
- Tattoo artists
- Soul art guides
- Dream guides
- Soulful business coaches
- Gratitude journal creators
What if I don’t want to be the face of my brand?
This process has also helped many business owners who are growing a team. I believe even if you aren’t going to be splashing your face on every page of your website or every social media post, you still want to ensure your values, vibe and energy come through. You set the tone for the company as its founder and you still want to attract the right-fit employees and clients. So this content would still be suitable, however, the content will often discuss showing your face. If you’re a solopreneur and don’t want to show your face, it would go against my personal advice and if this doesn’t resonate with you you may not resonate with the materials.
What if I’m not very creative?
This brand coaching course is designed to support those who either wish to DIY their visual branding/design and copywriting or those who wish to hire those pieces out. If you can afford it, I HIGHLY recommend hiring a professional to create your logo and take your photos. But if you can’t that’s okay too. You may wonder what the point is learning this stuff if you’re just going to get help anyway, but I believe it is really important to know who you are and develop a really solid brief for anyone you hire. That’s why so many design and copywriting projects go astray and don’t feel like you – there wasn’t enough clarity upfront. Being knowledgeable enough to assess others’ work and make sure it aligns is really important.
Can I cancel and receive a refund after purchase?
Because I am releasing all the content upfront, it will not be possible to offer refunds. However, I am VERY confident you will love the course. If you have any concerns, I encourage you to let me know and I will make sure you are supported and your concerns addressed.
I can’t make this round, when will it be available again?
The course will not launch again until 2025. So if you’re keen to experience the course, make sure you jump on it!
How is your brand coaching and website design course different from others?
1. I feel confident in saying that this course is more comprehensive than others out there. There are over 60 hours of video content. I try to leave no stone unturned.
2. Most courses cover branding on their own or web design on their own. I haven’t personally seen them in combination, as there is so much to cover! So you’ll get. to learn BOTH important components for your business.
3. Most courses leave you stranded with the content or offer limited support. This course is unique in the level of support on offer. I personally answer all questions (often with in-depth and thoughtful video responses). I’ve extended the length of support to 12-months of email support to ensure you get the help you need even if life initially gets in the way.
4. A lot of branding, website and marketing courses/info you’ll find on the internet sounds extremely corporate. I don’t know about you but all that corporate branding jargon just goes in one ear and out the other for me. My style is conversational, down-to-earth, and heart-based.
5. I offer an optional Website Template that all ties into the website modules. This means that it is incredibly easy to create a designer-quality-looking website based on the recommended layouts I cover in the various website page modules with ease. I’m excited to offer this, because it means you won’t just learn about what makes a website good but struggle to actually follow through with bringing one to life. You’re actualy guided through the process with a turn-key solution. On. the flip side, there are MANY website template offerings out there, but rarely do they come with this level of guidance and training on what to change the placeholder text to!
What other costs do I need to consider?
If you would like to use the WordPress website template, you will need a license of Divi (The theme/page builder) if you don’t already have it. This costs $89 USD /year OR $249 USD for a one-off lifetime fee which is a great deal when you consider how many years you’ll be in business. It will start to pay for itself between 2-3 years of using it. You will also need website hosting if you don’t have it already. I make some hosting recommendations inside the course content.
You may also want to factor in getting professional photography done. This is something I highly recommend. Past students have taken their own photos with a tripod though or got friends and family to do it. So there are always free options, but if you have the budget for it I would definitely recommend making this investment.
I step you through Canva during the course, which is a great online design tool. There is a free version of Canva you are welcome to use. I do recommend trying the paid version of Canva (Canva Pro), which gives you more features, which is a small monthly cost of $12.95 USD. You can start with a one-month free trial to test it out and see if you want to use it. It’s certainly not essential to the course that you get the paid version of Canva.
You may want to purchase premium fonts, stock images and graphics for your visual branding. Of course, there are always free fonts and Canva graphics you can use if need be.
In summary, there will always be free alternatives presented, it just depends on if you have a specific look in mind that will create the look and feel you’re after and whether you want to position your brand at a more premium level.
I don’t use Facebook, is that a problem?
No, the Facebook group is totally optional. I do encourage it though so we can all chat outside of the calls and support each other.
Frequently Asked Questions — Websites & The Template
Do I have to have/want a WordPress website?
No, you are welcome to use any platform of your choosing. The website template I offer students and guide you through in the course, as well as the “Demystifying Web Development” Module, is only on WordPress at this stage. However, the template is an optional add-on and the brand and website modules can be purchased without it. If I get enough interest and pre-orders, I am happy to look at recreating it in Squarespace or Shopify in the future.
What happens if I need help installing my custom fonts?
Lillie can do this for you for $40 (+GST for Australian Students)
What happens if I have an existing website I want to stay live while I create my new website with the template?
This can absolutely be done. We basically just need somewhere separate to your current hosting to build the new website before we switch it out with your current site. So this can be done by setting up a sub-domain on your hosting plan or by Lillie hosting your new website during the time you need to build your new website with the Sacred & Soulful template. Lillie says different hosts make it more or less difficult to set up a sub-domain, so the easiest way to go about it would just be to have your new site hosted on her servers until you’ve finished creating it.
Lillie can host your new website while it’s being built for a monthly fee of $25 USD/month + $80 USD to migrate the new site over to your correct hosting when you’re ready to launch.
Or you’re welcome to get your trusted tech person to organise this kind of thing for you.
I’m not very good with technology. Will I be still be able to complete the course?
Quite a few students from last round struggled with tech! There are a few technical things to get your head around including how to use Canva and WordPress but these programs are designed to be user-friendly you are lovingly guided through each step. You’ll be excited and empowered with what you learn. But I won’t lie, it could be a bit of a learning curve and you’ll need to be committed to giving it a go.
“Make the investment. You won’t be disappointed. You will walk away not only with branding that reflects who you are, but it will translate into more profits that you can be proud of.”
— Kelly Rae Roberts, Artist and Teacher, USA
Applications are currently closed.
Join the waitlist and be the first to know when the doors open to the next round of the Aligned and Embodied brand coaching course.
Have a question about the course? Email me: emma@soulstirringbranding.com.au