The guided pathway to creating a brand and website which deeply expresses who you are.
8 Month Brand coaching & Website Design Course • Starting March 27rd 2023
Are you a coach, artist/creative, teacher, guide, therapist, healer or retreat facilitator looking for brand coaching?
Then I imagine you wish your brand could reflect the depth of the experience you offer as well as the depth of your heart.
What if your brand and website could actually feel like you, so you could easily attract and connect emotionally with the right ideal clients and audience?
AN AUTHENTIC EMBODIMENT OF…
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Your truth.
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Your light.
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Your style.
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Your voice.
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Your energy.
Can you truly see yourself in your branding?
or does it look and feel like someone you’re not?
Which one of these best
Describes Your Brand Right Now?
The Blank Slate Brand
You’ve decided to take the leap to create a business but pulling everything together from scratch feels overwhelming. You would like to set up the right foundations for your brand but don’t know where to start.
The Starter Brand
You have a logo, some colours and website, but you pulled it together quickly and without a whole lot of consideration. You know it’s not separating you from others in your industry but you’re not sure what to do differently.
The Unfolding Brand
You and your business have been evolving and your old brand doesn’t reflect your new direction. Now you need to figure out who you are again and how to express yourself in an aligned way.
The Next Level Brand
You like your branding and website but you feel like it could be better. It’s not that it’s bad, it’s just that you feel like you could be expressing yourself in a deeper, more thoughtful way.
If you identified with any of the above, then Aligned & Embodied would be perfect for you.
It’s a process that suits literally ANY phase in the business journey.
It’s helped my clients who have been in business for decades making 7-figures as well as start up clients who are still figuring out what shape their business will take.
That’s because our brands are living, breathing entities that grow and evolve with us. So I would recommend you keep this in your back pocket and revisit it many times over the course of running your business. And you have lifetime access to do just that!
Think of it as your essential guide when you’re creating your brand’s identity for the first time or when you feel in your gut like something is off with how you’re communicating your brand and you KNOW you need a shift, but you don’t know where to start.
Discover why this program is different
My signature process that I take each of my VIP 1:1 clients through is now available to learn how to do it yourself.
This process has been 10 years in the making and has helped develop and refine some of the most successful personal brands in the creative, therapy and healing spaces.
Except, not everyone can afford the $10K + price tag.
Imagine learning the secrets to a soulful brand at fraction of the price, from the comfort of your home.
Some of the legendary clients that have gone through this branding process
This is for a woman like you wanting to build your connection, presence and authority as a subject matter expert in your field.
So you can be seen, heard, known and loved.
Health Practitioners
Psychologists, Psychotherapists, Counsellors, Chiropractors, Naturopaths, Yoga Instructors and more.
Coaches
Business, Life, Health, Mindset, Career, Relationships, Motherhood, Money and more.
Creatives
Artists, Makers, Designers, Photographers, Creativity Teachers and more.
Healers
Consultants
“It’s more than a branding course. It’s a business development course.
Before Aligned & Embodied, my business was really only an idea at the time. Emma gives you value for money. The amount of support we got during the course was incredible. And I don’t think I would have gone part-time in my work if I hadn’t done the course. I think I would have still been humming and ahhimh and thinking ‘do I really have a business?’ ‘Is it worth taking a chance?’ But the course created the foundation for me to go, ‘You know what? I actually am ready for this.’ The website template is a godsend, really! I’m building my website myself, which is really exciting.”
— Kim Adams, transformational guide, retreat facilitator and yoga teacher, Australia.
The course contains three main phases
Phase 1:
Create your heart and soul guidebook
Modules 1-7
Phase 2:
Create your
visual branding
Modules 8-11
Phase 3:
Develop your dream website
Modules 12-18
WHAT YOU’ll CREATE
Think of this as your brand’s ‘bible’ that gives you a big-picture view of your brand’s core messaging. You’ll work through various sections around:
• Who you are
• What makes you unique
• Your purpose and what you’re here to do
• Who you’re uniquely positioned to serve
• What you offer
It will provide the strategic and heart-centred foundation for everything you do next (think: visual branding, photo shoot, website and marketing).
What that actually means is
No more reaching around in the dark hoping to stumble on how to express yourself. This phase will give you clarity on how you want to communicate who you are as a brand.
This is HUGE because I’ve experienced first-hand that when you don’t know who you are or how to express it, you second guess EVERYTHING, leading to inaction and feeling uncomfortable about putting yourself out there. When you’re clear on what you’re trying to say, you feel confident and motivated to market your business the way you need to see growth.
WHAT YOU’ll CREATE
Dreaming about discovering what visual elements to pair with your brand so that people instantly get your vibe, your energy, your ‘secret sauce’? In this phase, you’ll plan out your desired aesthetic and either bring it to life yourself, or hire someone to help you. You’ll also plan and book your photo shoot, which will be equal parts exciting and scary, but you can do it! It’s time to allow yourself to be seen and build an emotional connection.
What that actually means is
Did you know every colour, font, graphic element and photo has embedded symbolism and a way it makes us feel? In the modules, I walk you through what each choice says about you as a business, so that you can create or select visual elements which speak to your message and your energy. I provide plug-and-play templates and designs you can use to get a professional brand off the ground.
WHAT YOU’ll CREATE
You’ll be taken step-by-step through how to write and design the key pages of a personal branding website, including your home, about, sales pages, blog, podcast, freebies, contact, testimonials and speaking pages. You have the option of using the gorgeous Sacred & Soulful WordPress website template I’ve designed (which will make this process 1000x easier) or tweak your existing website if you’re on or need another platform.
What that actually means is
We don’t just talk about how to create a professional quality website in theory- I give you the exact tools and templates you need to easily create this for yourself! It can feel nearly impossible to write your website copy when you’re staring at a blank page. I give you my recommended layout and sequence that you can customise instead. I’m also thrilled to offer a plug-and-play template which that the overwhelm out of the process.
Are you starting your business from scratch and feeling lost? Hear Kim’s story of how Aligned & Embodied gave her the confidence and clarity to go part time in her day job so she could transition her business from side hustle to serious.
Do you have an established brand, but you feel like you’ve just scratched the surface of what’s possible? Hear Italia’s story about how she learned to create a deeper expression of who she is in her brand and website.
Are you an artist or creative who knows they have a really soul deep purpose behind their business but now needs to figure out how to present it to the world? Hear how Mia learned the skills to create her dream website.
Wondering what it’s like to take a course from an Australian when you’re on the other side of the world? Hear from Jamila, a web designer with a dream to start a soulful tattoo business.
Wondering whether it’s better to hire a professional or go through the course? Well, Karen did both! She worked with me 1:1 three years ago and taking the course helped her develop a much deeper connection to her intuitive wisdom, way more trust and she’s no longer scared to touch her WordPress website!
What does it mean to be
Aligned
You want everything you put out into the world to be in harmony with the deepest parts of who you are: Your purpose, your values, your energy, your personality, your strengths, your gifts and more. It’s like everything being set to the right frequency to call in your soul-aligned clients.
If you’re feeling out of alignment, you probably know. It’s that icky feeling you get or that gut instinct that something is off. Business energetics matters because resisting change and holding onto stuck energy makes you play small in your business and life.
What does it mean to be
Embodied
To me, brand embodiment is the process of standing unapologetically in your power and claiming every part of yourself. People can see and feel this vividly. The fullest, richest, most joyful and version of you! This requires a process of re-evaluating how you’re showing up in the world and what masks, beliefs and fitting-in strategies you might have been tempted to hold onto which no longer truly reflect the woman you are evolving into as your highest and most authentic self.
It’s stepping into the brand you know in your heart is yours to belong to, but one which you need a little support and encouragement to fully embody and claim for yourself. Brand embodiment takes courage and I know you have it within you.
What does the course include?
Keep scrolling for more in-depth detail on each!
Module 1
Making friends with our
Intuition & Beliefs
Module 2
Finding the
Soul of your Brand
Module 3
Defining your personality,
Energy & Vibe
Module 4
Articulate your
Uniqueness
Module 5
Sharing Your
Story
Module 6
Your
Ideal Client
Module 7
Your
Offering Suite
Module 8
Your
Signature Style
Module 9
Creating Your
Visual Branding
Module 10
Planning Your
Photo Shoot
Module 11
Grow Your
Graphic Design Skills
Module 12
Creating Your
Home Page
Module 13
Creating Your
About Page
Module 14
Creating Your
Sales Pages
Module 15
Creating Your
Blog & Podcast Pages
Module 16
Creating your
Freebies, Contact, Testimonials & Speaking Pages
Module 17
Demystifying your Web
Development
Module 18
LAUnCHING YOUR BRAND &
Marketing
What the modules cover
Click to read all 18
MAKING FRIENDS WITH YOUR
This module really sets the foundation for everything that is to come.
It’s a reminder to make this work sacred because your self-expression should feel like a sacred act.
It’s a reminder to make this work inner-directed. That means we’re listening to what wants to come through — our intuition, highest self, heart whispers, deepest desires…whatever term resonates with you.
We’re also taking a look at anything that might be holding us back right now from fully trusting ourselves and putting ourselves out there more, because this course will require us to be seen and heard, which is both a beautiful and vulnerable process.
Finding The
In this module, we will dive into the deepest parts of your message, which create the most soulful and sacred resonance. The reasons why your soul-aligned clients, team and network should care and want to be part of your business and journey. What do you want your legacy to be? What is your vision for the person you need to expand into and become to fulfill your legacy? We’ll figure out the values that underpin everything you do as your guiding lights and non-negotiables.
Your personality,
We are all made up of energy. The question is, what kind of energy do you and your brand give off? Vibes are the emotional signals we give off as a brand to our audience with our body language, or words, our tone of voice, our photos, our colours, all our visual elements!
Sometimes the vibe, atmosphere or mood of yourself and your brand can be hard to define. But whether you’re conscious of it or not, people are naturally intuitively feeling and reading into your energy when they see and your brand. This is like your brand’s aura. We want your brand to be filled with good energy aligned to the way you naturally are and how you want your ideal clients to feel.
Do you have comforting energy? An uplifting, joyful energy? A playful and fun energy? A bold and truth-telling energy? The important thing is to align your brand to your natural energy and personality, so you don’t have to be someone you’re not in your business in order to come across consistently.
Articulate Your
A key principle of branding is differentiation. How are you different from the rest? In the soulful branding world, this is all about uncovering your unique strengths and hidden gems. I’m tired of seeing women be the best-kept secret in their industry.
The struggle is that we often can’t see our gifts, because we are too close to things. It’s easy to assume the things that come effortlessly to us are no-brainers for everyone and therefore don’t have value. But this is your magic waiting to be activated.
In a world of big online personalities, it can be easy for us to assume we’re not that unique. But I promise you that we all have unique life experiences, personalities, beliefs and natural work styles, which drive us to do the thing we do in a way no one else does. You don’t have to have an extroverted ‘badass’ brand to stand out. I firmly believe there is a space for everyone, from the introverted and soft-spoken to the wild and free and your unique mix of qualities will align with the right clients. Take a deep breath and drop your shoulders. You have permission to be yourself and market your business as yourself here.
Sharing Your
In this module, you will be called to share your personal story of what led you to this business. When I think about my past course students, I don’t think there was a single one that didn’t have a lived experience that inspired their business. Oftentimes, we want to help people through a process we ourselves initially struggled with or perhaps someone important to us.
Sharing these stories helps us connect emotionally to our audience. It makes them feel less alone. That’s why it’s so important that we share pieces of ourselves.
Your
Breathe a sigh of relief! You don’t have to make up some random ideal client to target in your messaging. I’m often asked the question “Should I base my branding on myself or my ideal client”. I believe, as a personal brand, the two are often one and the same.
You are uniquely positioned to serve a particular group of people, based on your life experience, personality, beliefs and approach to what you do. These people will automatically ‘vibe’ with you and bounce off your energy like an energiser bunny! They‘ll feel this deep resonance, without you having to pull out bells and whistles for their attention. It’s all about alignment!
That means that once you’ve completed the first couple of modules, you’ll have a clear idea of who you are and as a result, who your ideal clients are. It completely takes the guesswork out of the process. Once we are clear on our ideal clients, we want to learn how to speak directly to them and make them feel seen, understood and less alone in their struggles and dreams.
Your
Whether you’re starting your business from scratch or have established offerings, this module will be really helpful. I think it’s important to take stock of what you’re offering regularly and ask yourself if it is still in alignment, as well if any new ideas want to be birthed forward. So keep an open mind and see what wants to reveal itself!
We’ll be looking at whether you have a balanced suite of offers at different price points that leverages your time. If you’re multi-passionate, you’ll be encouraged to explore how all your offerings hang together and whether they feel unified or will confuse your ideal client. We’ll address potential barriers and concerns people might have about signing up, so you can reassure people that you’ll be able to help. We’ll also explore what your unique process is so you can articulate the value of your offerings. We’ll also discuss how to validate your offering by doing target market interviews.
Brand Style
In this module, we’ll dive into what your aligned style is. We’ll Marie Kondo it up to discover what sparks joy in you. I’m talking about what lights you up how you style your home, how you dress, what colours you naturally gravitate towards – we’ll look for clues in your real life (or your dream life in your vision board). We’ll then put it all together in a Pinterest mood board which creates a visual plan for the visual branding design we’ll do in the next module.
We’ll then deep dive into each element of your visual branding and unpack what the different choices you make could be saying about you.
Creating Your
“Brand is the story. Design is the storytelling.” – Susan Sellers. The great thing about visual branding is that it can instantly convey who you are: your energy, your style, your personality, your values. It truly is powerful. Our visual branding has the power to connect on a deeper level where people know they want to work with you, but they might not even be able to articulate why on a logical level. It’s a feeling. A knowing. An emotive decision.
You want every visual choice to be intentional – from your colours, to your photo shoot location, to your fonts – all aligned to your deeper message. Not purely trend-driven or competitor driven, otherwise you’re going to end up feeling disconnected from it pretty quickly. That’s why we get clarity on who you are first.
In this module, we will explore the building blocks of your visual brand – your logo, colour palette, typography (fonts), graphic elements and photography style. Whether you want to DIY your visual branding or hire a designer, this module will set you up for success. If you would like to hire a designer to create your branding, you will be supported with tips and recommendations for what to look for and how to put together your brief.
Planning your Personal branding
I’m obsessed with planning brand photoshoots! It’s so much fun! Personal branding ‘lifestyle’ shots are quite a bit different to the traditional headshots business owners used to get. These shoots are infused with the essence of who you are through unique locations and props to really bring your personality alive in the frame.
A bit of pre-planning goes a looooong way. So many business owners go into them with very little planning and then they end up realising they are missing a bunch of key shots they actually should have got. Or they hate some of their outfits.
In this module, we’ll look at tonnes of gorgeous inspiration and unpack several key areas: how to find the right photographer, location selection, what to wear, props to consider, poses and the various sides of your personality you want to come forward and how to recruit individual or groups of clients to really paint the picture of the client experience. This will be a fun one and we’ll get to hear from several top brand photographers about their top tips!
Grow your skills in
I am a university-qualified graphic designer who has spent a decade honing my craft! And I love teaching others the fundamentals of design. The fact is, I haven’t come across a single business owner in my time who really understands these basics we learn in design school. Templates are great, but when you’re looking to expand and customise the designs, you can still run into trouble.
I will teach you important fundamentals like how to lay out your content on the page like a pro with lots of good breathing space, how to properly set up text and pair fonts, creating adequate colour contrast between foreground and background (one of the biggest mistakes I see business owners making) and more. These are the kinds of tips and tricks that will take your designs from looking amateur to professional in no time! In a separate lesson, you’ll learn exactly how to use Canva to harness your skills and create professional-looking designs.
Creating Your
At this point, we’ve reached a new milestone where we’re starting work on our websites! How exciting!
Your homepage is often people’s first impression of your brand. I see your home page as like a tasting plate. It summarises who you are and the different offerings within your website, like a delicious little tasting plate.
During this module, I’ll be taking the overwhelm out of how to write and design your home page. Most people get stuck knowing what to put where and staring at a blank page. You won’t have to worry about that.
You’ll be guided through my recommended layout/content to include on your home page so you have a framework to work from which makes things so much easier. It takes the guesswork out of things while knowing that you’re free to customise it how you see fit.
You’ll have access to my home page Canva template, which allows you to design and write your home page in full within Canva and see exactly how it would all be laid out. Canva can be your safe place to try out ideas and test your visual branding to see if it really works on your website.
For those that just want to jump straight to building within their website, If you purchase the Sacred & Soulful WordPress Website Template, you’ll have the option to design and write your home page straight in there. Every section of the template follows the guidance I provide in the videos and workbooks so it all makes sense and you don’t have to figure to how to make it work yourself.
Creating Your
Did you know that your about page is typically one of the most visited pages of your site? You want to use ALL of the pages of your website to foster connection and trust with your reader, but this is particularly relevant for the about page.
People are going on this page because they want to know…
• Are they similar to you? Do you like the same things?
• Do you have a personal story they connect to? Can you relate to each other?
• Do your values align? Do they believe what you believe?
• Do they think you’re interesting, fun, inspiring, a nice human being etc.?
Once again, you’ll have the ability to design and write your home page in Canva first or go straight to setting it up in WordPress or your platform of choice.
Creating Your
Your sales pages are some of the most important pages of your site because they’re going to help you make money in your business to keep it sustainable. Whether you’re offering coaching, courses or services, this module will be a great help! I’ll walk you through a long-form style sales page, which will help you lovingly convey the value of your offer. You can then modify it if you prefer a shorter style page.
I discuss how to organise your offerings so they are easy to find, what length your sales page should be (the answer is: it depends!) and what are all the key sections that make a great sales page to make it convert.
Once again, you’ll be guided through all my recommended sections and you’ll have the ability to design and write your home page in Canva first or go straight to setting it up in WordPress or your platform of choice.
We have not just one but actually TWO templates as part of this module. One is the standard sales page and one is the retreats or event specific page. So if you host events and retreats or want to in the future, you’ll have a guide and framework on how to approach the page.
Creating Your
In this module, we’ll discuss your blog home page, blog individual article template and your podcast home page.
This module is great for anyone that wants to be seen as a subject matter expert and is interested in creating regular content to support their business. Whether you have a podcast, want to start a podcast now, or might do one in the future, it’s great resource to have in your back pocket.
Blogging is STILL a great marketing tool because it’s wonderful for SEO. Even if you don’t plan to do a huge amount of blogging, this module will help you more generally consider what the content marketing pillars are and what kind of content you want to create.
Once again, you’ll be guided through all my recommended sections and you’ll have the ability to design and write your home page in Canva first or go straight to setting it up in WordPress or your platform of choice.
You’ll get three website page templates as part of this module to play with! What fun!
Creating Your
In this module, we’ll go through some additional pages you may want to consider for your website.
While we’ll be featuring a lead magnet on your home page, many of my clients like to create a dedicated “Freebies” or “Resources” page where they offer a number of lead magnets. That way you’re providing an accessible way to build your credibility as a trusted expert in your field, providing great value and gets people comfortable with the idea of buying from you. So what types of lead magnets can you offer and how does the sequence work from when someone signs up to them receiving the freebie, exactly? All answers will be revealed.
Whilst you can simply dot your testimonials around your other pages of your site, I think a dedicated testimonials page can be great. You’ll learn how to structure your testimonials so they are engaging and easy to read and have a framework to copy and paste in your testimonials.
Your contact page is simple page but a great way to encourage people to engage with you. Why not add FAQs so people can potentially get their questions answers without waiting?
Your speaking page is a great idea if you would like people to feature you on their podcast, blog in their event.
This will help people to understand what you can speak to and easily grab your bio and headshots. So whether people find you and pitch to you, or you’re pitching yourself to them, this page will really support you.
Once agai, you’ll be guided through all my recommended sections and you’ll have the ability to design and write your home page in Canva first or go straight to setting it up in WordPress or your platform of choice.
You’ll get four website page templates as part of this module to play with!
Demystify your Web
WordPress? Squarepace? Shopify? Showit? Kajabi? Oh, my! The options! Dealing with all the tech stuff that makes your website run can definitely feel overwhelming! In this module, we’ll go through the basics of how to get your beautiful website design live and functioning on your website, with my fabulous guest expert and go-to-developer Lillie Clark from Studio La Luna.
We’ll demystify all the jargon and help you feel confident to tackle your website’s development. As someone who has had many failed attempts to hire developers in the past, I will help you understand what to look for and ask for if you choose to hire someone.
Marketing
In this final module, it’s important to remember that the journey doesn’t end after the website launches. All this hard work you’ve done means nothing if no one sees it.
So in this module, we’ll discover how to market yourself so that you can drive traffic to your website and start getting engagement.
I cover three main marketing methods: Social media, email marketing and SEO.
We also have three guest speaker interviews in this module! We have Chloe Allan speak about Social media marketing, we have Bamik Baker from Bamik Digital talk about digital marketing and we have Janet Camilleri talking about SEO. So you’ll be able to hear insights from the people who know this stuff best!
“Aligned & Embodied is a totally immersive course. I went from being embarrassed by my website and feeling like a generalist with a diluted message to having my level of awareness about my message and brand direction completely evolving from week 1 to the end of the course.
I’d done marketing courses already with other coaches and spent thousands. The difference with Aligned & Embodied is that everything is framed in a totally different, more compassionate and heart-centred way.
Emma, you’re amazing and I am so grateful I made this round 🙂”
— Jen Carter, Therapist, Australia
Weekly Group Brand Coaching Calls
You’ll get WEEKLY group coaching calls for the entire 16 weeks.
That means won’t buy this course and be left to fend for yourself!
Instead, you can expect an unparalleled level of support:
• 4 months of guided dripped weekly content and Weekly group coaching/Q&a calls.
• Support via the Facebook Group or Email to answer your specific questions for 12-months.
Because I know that life happens and sometimes the best-laid plans don’t go to plan, I offer the initial 4 months of guided support through the modules and weekly calls PLUS an additional 8 months of access to me via email or the FB group to answer questions.
That way even if you can’t follow along with the content in real-time, you don’t have to stress, as my feedback on your work will just be an email away for the whole of 2023+
There is a special kind of magic that occurs when like-hearted women gather to bravely and boldly stand in their truth.
This is your safe container to create from your heart and soul while being witnessed by other women walking the same path as you.
Enjoy the support of brand coaching in a group! Through our Aligned and Embodied private Facebook Group, we will come together to ask questions, help each other and feel the momentum of the group energy flow us forward towards aligned action as we all are guided through these new waters.
What you’ll achieve with this course
Craft your message with clarity
Finally understand who you are as a brand (and maybe even deeper, as a person), and know exactly how to infuse more soul and personality into your heartfelt brand. With the help of this personal brand coaching program, you’ll have your brand strategy nailed down into one summarised document you’ll be guided to put together in Canva.
Nail your photoshoot
Plan out your shoot from start to finish so that you know exactly what clothes to wear, props to bring, location to consider and poses/energy you want to bring forward. Be guided to find your perfect photographer in your area. You’ll be able to give them a solid brief about what you want to reflect in your photos, so you love the outcome.
Plan & design your visual branding
As part of this brand coaching course, you’ll put together an aligned mood board for your brand, as you become clear on the feel and vibe you are after. Learn how to hire the right graphic designer or how to create your own visual branding, including logo design, colour palette, where to source fonts, graphic elements and stock photography.
Become a Canva graphic design pro
Going in circles wasting time designing things that just don’t work — No more! You’ll feel so much more empowered to design social media posts, documents and more for your brand when you learn the skills you need with a design pro as your personal branding coach!
Write your website copy
Imagine the relief of every page of your site being written, done and dusted! It can be confusing to know where to start and what to include, but not if you are guided with exact sequences, scripts and inclusions, which you can fully customise and arrange to make your own.
Design your website
Whether you want to design your website or hire someone else to do it, you will be empowered in the knowledge of what makes a strategic, soulful and high-converting website. Part science, part art. Let’s create a website your soul-aligned clients want to come home to.
Tech demystified
It’s hard to build and manage your own site when you are overwhelmed by technical jargon. You’ll walk away from the course feeling confident that you know what you’re doing with your site and are not beholden to your developer to do the right thing.
Feeling marketing savvy
No good website strategy is “set it and forget it.” If you set it and forget it, so will your customers. As part of this brand coaching course, we’ll develop your launch and ongoing marketing strategy, so that you can drive traffic to the site you create and gain momentum from your launch.
Deeply love your business
Learn to tap into your intuition, so that everything you create in this course is custom-made to your soul’s blueprint. That way you’ll shed the parts of your business you no longer connect with and deepen into the parts you do, so everything lights you up and keeps you passionate.
Who is your Personal Branding Coach and the Aligned & Embodied Instructor?
Hi, I'm Emma Brownson
With a specialty in branding and website design, I’m a graphic designer, copywriter and entrepreneur who has been honing this signature branding process with over 100 businesses for a decade now. As your personal branding coach I’ll walk you through each step – and you’ll have the confidence of knowing that what you’re learning is tried and tested!
I was driven to create this course as a way to provide brand coaching, after seeing so many passionate entrepreneurs over the years reach out to work with me, whose businesses ultimately weren’t in a place to afford my 1:1 fees.
I live in Sydney, Australia where I am a mum to twin boys, so you know I’m an amazing multi-tasker and can get things happening for your business!
I know what it’s like to feel like you don’t know who you are or that you’re not interesting enough to build a personal brand around. I’ve heard the “who am I to do this work” ring in my head. I know how it feels to be stuck in the trap of perfectionism, to be fearful of what others will think and be afraid to do anything bigger in your business in case you fail.
I’m passionate about helping women not only learn the fundamental skills and techniques to design and write for their brands but also work through the emotional layers they need to shed to feel ready to stand in their power. This in itself Is life-changing.
“I’m SO happy I took your course!
I wish I had it when I began my spiritual business.
It’s helped me to open my mind, heart, and soul to all the wonderful possibilities! I’m not tech-savvy or artistically inclined so I really learned a lot. It showed me how to best express who I am, what I have to offer, and how to share that with my audience in a way that feels aligned and embodied to my spirit and the soul of my business.
I was able to upgrade to get Emma to redesign my logo. She had already got to know me and my energy, so I didn’t have to go and explain it to someone else again. So that piece was really wonderful as well.”
— Italia Oliver, Intuitive Medium, Voice Channel and Spiritual Teacher, USA
Our Guest Experts
As part of this brand coaching course, you’ll explore inspiring masterclasses with experts!
INTUITION EXPERT
Kareena Glanville
Co-founder of Reclaim Her and Soul Coach, Kareena guides us on how to brand our business intuitively.
PHOTOGRAPHY EXPERT
Michelle Swan
Learn how to approach your brand photoshoot from personal brand photography specialist, Michelle.
WEB DEVELOPMENT EXPERT
Lillie Clark
Websites don’t have to be scary! Lillie shares how to feel empowered about developing your website even if you’re a technophobe!
POSSIBILITY EXPERT
Kelly Rae Roberts
Hear how Kelly Rae built her much loved personal brand which inspires others to cultivate courage and creativity.
WARDROBE STYLIST
Trish Taylor
Former celebrity stylist Trish helps us figure out what to wear in our brand photos/videos and how to get comfortable being visible.
MARKETING EXPERT
Bamik Baker
Founder of Bamik Digital, Bamik advises on all things launching, Facebook Ads and marketing.
SEO EXPERT
Janet Camilleri
Founder of Front Page SEO, Janet will talk us through the techniques to get our sites ranking on Google.
SOCIAL MEDIA EXPERT
Chloe Allan
Founder of Chloe’s Creative Co, Chloe steps us through how to aproach Instagram and Facebook without tearing your hair out.
Optional upgrade
Custom Logo Design
Would you like a ‘soul-stirring’ logo for your visual branding? If you can afford it and want something with a custom icon, I would recommend getting this done professionally to ensure it matches the calibre of your work (which I’m sure is amazing!). You can also secure special student-only pricing.
This is the ONLY place where I would offer logo design as a stand-alone service as I know you’ve done the deep work of creating your Heart and Soul guidebook in the course. This way we have clarity on your message and direction. You can request to add this at any stage during the course, just email me.
Add-on a custom logo design for $450 USD.
Optional upgrade
Custom Graphic Elements Pack
I will be walking you through where to find graphic elements you can purchase from stock sites or how to create them yourself via the course materials. But, if you would like some unique and pro visual elements for your brand that no one else can find and use on Canva or Creative Market, myself and my team are here to help!
Grab a pack of 5 or 10 uniquely yours elements, such as 2 textures and three illustrations or 8 illustrations and 2 textures. This will make populating your website template super easy as you have all your graphic elements created and ready to slot in! You can request to add this at any stage during the course, just email me.
Add-on 5 custom graphic elements for $450 USD or
Add-on 10 custom graphic elements for $850 USD
Optional upgrade
The Sacred & Soulful WordPress Website Template
Looking for an easy and way to design or redesign your website while ensuring it looks professional and infused with your essence?
Introducing my first ever and super comprehensive website template “Sacred & Soulful” — bringing you Soul Stirring Branding quality website design at an absolute fraction of the price of custom design.
1:1 clients normally pay $5-20K for a custom website. You can grab the easily customisable template for only $500 USD with special, never to be repeated and student only discounted pricing — Save $180 USD +.
Included in the cost, my developer Lillie will sort out the tech side of Installing WordPress, Divi and the Template pages so you don’t have to worry about sorting out that tech side.
Need to keep your current website running while the new site is built? Lillie can host your new website while it’s being built for a monthly fee of $25 USD/month + $80 USD to migrate the new site over to your correct hosting when you’re ready to launch.
Page designs include:
• Home page
• About page
• Program/service sales page
• Retreat sales page
• Blog page
• Podcast page
• Freebie’s page
• Testimonials Page
• Speaking Page
• Contact Page
• Shop Page
• Lead Magnet Page
The DETAILS
- NEasy to use, drag and drop style visual editor powered by the “Divi” Theme/Page Builder (The most widely used WordPress theme).
- NCustomise everything - colours, fonts, backgrounds, icons, photos and even layouts if you want to.
- NEvery single image is set up as a Canva template, so there is no guess work and everything will just slot into place!
- NTech support in case you get stuck, so you never have to worry about getting lost.
- NTotally mobile responsive
- NComprehensive separate course with training videos on how to edit every element of the template.
- NIncluded in the cost, my developer, Lillie, will install WordPress, Divi and the template page files into your hosting so you're all set up and ready to start adding your text and images.
- NSpecial student only pricing - Save $180+ USD
- NDoes not include your license of Divi (required).
Peek inside the page layouts
Why is this website template different?
Comprehensive
Most website templates come with 7-9 pages as standard, and often without a long-form style sales page unless you upgrade or shop page. The Sacred & Soulful template comes with 12 pages, including a 16-section long-form sales page, a specific retreat sales page (I haven’t seen a template that offers this!), a shop page, speaking page and a free resources page. These are all pages that aren’t commonly included in popular website templates, so you get a comprehensive website with all the key pages for a personal brand.
Guidance on how to customise
There are a lot of website templates available these days, but most come with pretty standard support materials like how to edit the page. This template is unique because it ties seamlessly into the course. As part of the course, you’re guided through every section of each page of the template, discussing the strategy behind including it and how to make it your own based on the work we’ve done in earlier modules. Instead of placeholder text, you’re greeted by real mock copy in the demo site to inspire you as well.
Built on WordPress
Built-in training & templates
I set up all 120 images used in the template as individual Canva templates, so you have the exact size for everything (icons, photos, backgrounds, graphics, mockups). You are also welcome to use any elements within the demo content, with beautiful illustration and texture work designed by me and free stock photos via Pexels and Unsplash (or of course customise it with your own branded elements). I also recorded 75 individual training videos which break down how to edit each page into bite-sized, easy-to-follow videos.
Optional add-on - ‘done for you’ tech set up
Optional add-on - ‘done for you’ customisation
Want that professional touch and to be more hands-off? I can offer a “Done For You” template customisation service for those interested. This means we follow the framework of Sacred & Soulful and then customise it with copywriting written for you and brand elements designed for you. I can custom quote this based on specifically how many offering pages you need and other variables that may need to be factored in. Get in contact at any stage during the course if you’d like me to quote it up.
Frequently Asked Questions — General
What is Aligned & Embodied
Aligned and embodied is a 16-week guided online course which helps you develop your brand strategy, create your visual brand identity and write and design your website. The course is suited to coaches, therapists, healers and those offering professional services who want to build a personal brand.
How is the course delivered?
The course consists of
- pre-recorded videos you can watch at your own pace
- fillable workbooks
- weekly live calls/q&a sessions for 16-weeks.
- Email support for up to one year related to you completing the course content
- Facebook group community to connect with the other members
How long does the brand coaching program take?
The course is will be dripped out over a 16-week period, with one module dropping each week. I believe we can find momentum and learn from each other by following the set schedule, however, you are welcome to go at your own pace should you choose or if something comes up.
Is there homework?
Each week you will have a workbook to fill in. I recommend setting aside approximate 2-hours per week to fill in the workbook and an additional 1-2 hours to listen to the videos (length of videos varies depending on the module). The more effort you put in, the more you’ll get out of the experience, but your level of involvement is up to you. I offer personal feedback on your workbooks should you choose to submit them (optional!).
What happens if I get stuck?
The good news is that you don’t have to do this alone! I will be offering weekly Q & A Zoom calls with the group over the 16 weeks to answer any burning questions and check in with everyone’s progress. I will also be available in the Facebook group or privately by email if you have specific questions or are stuck in a particular area for an additional 8-months.
How long can I access the course?
You’ll have access for the lifetime of the course! That means you’ll be able to see all future updates and added guest speaker interviews and bonuses! Woohoo!
You’ll also have 16-weeks of weekly group brand coaching calls
12-months of email support
Note: If for any reason the course is being retired, you’ll have 12-months notice and the option to download all videos.
When will the live calls run?
Last round we did them on Thursday morning Sydney time (AEST) (8am), which was Wednesday afternoon/evening US time depending on where in the country students were situated. I will find out the availability of the students for this round before settling on a time.
I’m outside Australia. Will it still work to take the course?
Absolutely, we’ve had students from America, Canada, The Netherlands, Sweden, and Switzerland so far. Just bear in mind it is quite tricky to find a suitable time for Australia, the US and Europe, so I will have to go with what suits the majority.
I am based in Sydney, Australia AEST (Australian Eastern Standard Time). We will likely do early morning Australian time, afternoon US time, or depending on the location of the students I will make adjustments to suit! All sessions will be recorded as well so you don’t have to worry about missing out. You can submit your questions ahead of time so I make sure I cover them on the call for you to listen to in the recording.
I have a product-based business, will this suit me?
This course will suit you if you desire to build a personal brand around your business. The branding modules are suited to both service and product-based businesses. The website modules are more so geared towards people who are selling themselves as subject-matter experts i.e. coaches/services/courses/retreat-style businesses – not just selling products such as artwork. The website template DOES have a shop layout and functionality though. I designed the home page template/geared the home page module around suiting someone who sells a mix of courses/programs/services AND also has a shop. So the home page layout is not optimized for purely selling products. However, you could rejig the layout to suit a product-based business. I think you’d still get a lot out of it if you are purely product-based and I can certainly offer advice and even extra training videos around how to approach this if you’re purely product-based if students need it.
How do I pay?
You can pay in full or via a 5-part payment plan (billed fortnightly) via my website. Please note Australian residents will be charged GST on top of the course fee. Pricing is in USD. The full details are below!
How will I access the content?
The content will be delivered via a private membership site connected to my website. As soon as you join, you’ll be given your unique logins to get in and explore! The first module will be available as soon as you purchase to give you a head start (if you’d like it). The rest of the modules will be available one at a time, each week over the 16-weeks, so you stay focused and don’t get overwhelmed.
Do I need to have an established business?
No! This brand coaching process is perfect for you if you are in the early stages of business and are developing your first brand. It has also helped dozens of very established businesses and works great for people who are pivoting and evolving their brand concept. Plenty of the first round of students didn’t have established businesses, some didn’t even know what they were going to sell yet. This is totally fine, but just bear in mind that if that sounds like you, you may find you need longer than the 16-weeks to complete the course, as it often takes a lot of soul-searching to form your business concept. This is fine, just go at your own pace and you have a year to ask for feedback.
What kind of businesses does this course suit?
This course suits a variety of businesses! Here are some examples of students we’ve had through the course
- therapists and counsellors
- Intuitives and spiritual teachers
- Artists who also teach courses
- Grief coaches
- Yoga teachers
- Women’s circles and retreat leaders
- Personal development coaches
- Tattoo artists
- Soul art guides
- Dream guides
- Soulful business coaches
- Gratitude journal creators
What if I don’t want to be the face of my brand?
This process has also helped many business owners who are growing a team. I believe even if you aren’t going to be splashing your face on every page of your website or every social media post, you still want to ensure your values, vibe and energy come through. You set the tone for the company as its founder and you still want to attract the right-fit employees and clients. So this content would still be suitable, however, the content will often discuss showing your face. If you’re a solopreneur and don’t want to show your face, it would go against my personal advice and if this doesn’t resonate with you you may not resonate with the materials.
What if I’m not very creative?
This brand coaching course is designed to support those who either wish to DIY their visual branding/design and copywriting or those who wish to hire those pieces out. If you can afford it, I HIGHLY recommend hiring a professional to create your logo and take your photos. But if you can’t that’s okay too. You may wonder what the point is learning this stuff if you’re just going to get help anyway, but I believe it is really important to know who you are and develop a really solid brief for anyone you hire. That’s why so many design and copywriting projects go astray and don’t feel like you – there wasn’t enough clarity upfront. Being knowledgeable enough to assess others’ work and make sure it aligns is really important.
Can I cancel and receive a refund after purchase?
I believe so strongly in the course that if it didn’t meet your expectations, you can be refunded the total, minus bank transaction fees, within 14-days of the live round starting, after sending me your fully completed module 1 workbook to show that you’ve given it a proper go.
Refunds must be requested within 14 days of the course starting. No refunds are provided after the first 14 days.
I can’t make this round, when will it be available again?
I’m not 100% sure yet, sorry! If I launch again this year it will need to be in August. Otherwise, it will be early 2024.
How is your brand coaching and website design course different from others?
1. I feel confident in saying that this course is more comprehensive than others out there. There are over 60 hours of video content. I try to leave no stone unturned.
2. Most courses cover branding on their own or web design on their own. I haven’t personally seen them in combination, as there is so much to cover! So you’ll get. to learn BOTH important components for your business.
3. Most courses leave you stranded with the content or offer limited support. This course is unique in the level of support on offer. I personally answer all questions (often with in-depth and thoughtful video responses). I’ve extended the length of support to 12-months of email support to ensure you get the help you need even if life initially gets in the way.
4. A lot of branding, website and marketing courses/info you’ll find on the internet sounds extremely corporate. I don’t know about you but all that corporate branding jargon just goes in one ear and out the other for me. My style is conversational, down-to-earth, and heart-based.
5. I offer an optional Website Template that all ties into the website modules. This means that it is incredibly easy to create a designer-quality-looking website based on the recommended layouts I cover in the various website page modules with ease. I’m excited to offer this, because it means you won’t just learn about what makes a website good but struggle to actually follow through with bringing one to life. You’re actualy guided through the process with a turn-key solution. On. the flip side, there are MANY website template offerings out there, but rarely do they come with this level of guidance and training on what to change the placeholder text to!
What other costs do I need to consider?
If you would like to use the WordPress website template, you will need a license of Divi (The theme/page builder) if you don’t already have it. This costs $89 USD /year OR $249 USD for a one-off lifetime fee which is a great deal when you consider how many years you’ll be in business. It will start to pay for itself between 2-3 years of using it. You will also need website hosting if you don’t have it already. I make some hosting recommendations inside the course content.
You may also want to factor in getting professional photography done. This is something I highly recommend. Past students have taken their own photos with a tripod though or got friends and family to do it. So there are always free options, but if you have the budget for it I would definitely recommend making this investment.
I step you through Canva during the course, which is a great online design tool. There is a free version of Canva you are welcome to use. I do recommend trying the paid version of Canva (Canva Pro), which gives you more features, which is a small monthly cost of $12.95 USD. You can start with a one-month free trial to test it out and see if you want to use it. It’s certainly not essential to the course that you get the paid version of Canva.
You may want to purchase premium fonts, stock images and graphics for your visual branding. Of course, there are always free fonts and Canva graphics you can use if need be.
In summary, there will always be free alternatives presented, it just depends on if you have a specific look in mind that will create the look and feel you’re after and whether you want to position your brand at a more premium level.
I don’t use Facebook, is that a problem?
No, the Facebook group is totally optional. I do encourage it though so we can all chat outside of the calls and support each other.
Frequently Asked Questions — Websites & The Template
Do I have to have/want a WordPress website?
No, you are welcome to use any platform of your choosing. The website template I offer students and guide you through in the course, as well as the “Demystifying Web Development” Module, is only on WordPress at this stage. However, the template is an optional add-on and the brand and website modules can be purchased without it. If I get enough interest and pre-orders, I am happy to look at recreating it in Squarespace or Shopify in the future.
What happens if I need help installing my custom fonts?
Lillie can do this for you for $40 (+GST for Australian Students)
What happens if I have an existing website I want to stay live while I create my new website with the template?
This can absolutely be done. We basically just need somewhere separate to your current hosting to build the new website before we switch it out with your current site. So this can be done by setting up a sub-domain on your hosting plan or by Lillie hosting your new website during the time you need to build your new website with the Sacred & Soulful template. Lillie says different hosts make it more or less difficult to set up a sub-domain, so the easiest way to go about it would just be to have your new site hosted on her servers until you’ve finished creating it.
Lillie can host your new website while it’s being built for a monthly fee of $25 USD/month + $80 USD to migrate the new site over to your correct hosting when you’re ready to launch.
Or you’re welcome to get your trusted tech person to organise this kind of thing for you.
I’m not very good with technology. Will I be still be able to complete the course?
Quite a few students from last round struggled with tech! There are a few technical things to get your head around including how to use Canva and WordPress but these programs are designed to be user-friendly you are lovingly guided through each step. You’ll be excited and empowered with what you learn. But I won’t lie, it could be a bit of a learning curve and you’ll need to be committed to giving it a go.
“Make the investment. You won’t be disappointed. You will walk away not only with branding that reflects who you are, but it will translate into more profits that you can be proud of.”
— Kelly Rae Roberts, Artist and Teacher, USA
“When I started working with Emma, my website was still functional but didn’t reflect who I was or where I was going. It seemed like an old version of me that I had grown out of… and yet, I was also a bit lost about where I was headed.
Emma offered me the most graceful and thorough process to get crystal clear about who I am, the message I am wanting to put out in the world, and helped me organize my offerings in a way that is cohesive and clear.”
— Andrea Scher, Coach, USA
Applications are currently closed.
Join the waitlist and be the first to know when the doors open to the next round of the Aligned and Embodied brand coaching course.
Have a question about the course? Email me: emma@soulstirringbranding.com.au