Latest from the Blog Header
Latest from the Blog Header
Fear and Self Doubt When Building a Personal Brand

Fear and Self Doubt When Building a Personal Brand

Fear and self doubt when building your Personal Brand Personal branding can be tricky on our emotions! Many of us get stuck in our own self imposed barriers as we put ourselves out there. Have you ever thought any of these things…?  "Who am I to put myself out there...

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Branding Blunder 6: The Experimenter

Branding Blunder 6: The Experimenter

This is my last blunder in the series and a big one! It can be hard to nail down one clear brand concept and apply it consistently. It’s especially hard when you DIY and sort of “wing” the process, rather than following the right method. Without the right level of clarity you can end up tweaking your branding forever…

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Branding Blunder 5: The Centre of Attention Brand

Branding Blunder 5: The Centre of Attention Brand

Branding Blunder #5: The Centre of Attention With all this talk about personal branding and authenticity these days, it is easy to think you need to be the centre of attention in your business marketing. But the truth is, we really need to balance sharing our story...

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Branding Blunder 4: The Copycat Brand

Branding Blunder 4: The Copycat Brand

Branding Blunder #4: The Copycat brand. It can be hard to step outside the box and break the mould if everyone in your industry who matters is sporting a particular aesthetic. The problem is that by looking like everyone else you end up blending in not standing out....

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Branding Blunder 3: The DIY-er For Life Brand

Branding Blunder 3: The DIY-er For Life Brand

The DIY-er for life brand. I always advocate that start up businesses should determine whether their product/service is viable before they jump into any big business investments, including their branding. Of course we all want to believe our…

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Branding Blunder 2: The Awkward Teen Brand

Branding Blunder 2: The Awkward Teen Brand

Branding Blunder #2: The Awkward Teen Brand. This one is very common for most start up businesses. You know how as a teenager, we go on a journey to figure out who we are, what we believe in and what kind of people we want to spend time with? Well the same goes for...

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Branding Blunder 1: The Snooze-Fest Brand

Branding Blunder 1: The Snooze-Fest Brand

As we wrap up 2016, it's a great time to take stock of how your brand is performing. Usually we can sense when our branding isn't firing on all cylinders, but sometimes it is hard to pin point the exact problem. So I've put together a handy little guide to the Top 6...

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When is it the right time to invest in your branding?

When is it the right time to invest in your branding?

We all want to step out looking amazing right from the get-go, decking our business out in our dream branding. But how do you know if you’re ready to invest in your branding, or whether you’re jumping the gun.
This is a question I get asked by almost every

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How to your ideal client’s gut instinct

How to your ideal client’s gut instinct

As brands, we’re in the business of trying to influence buying decisions, right? Hopefully not in a super manipulative, creepy kind of way, but more in the way of trying to show the people we know we can best serve, that we're here to help! We try to position our...

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Why Good Branding Never Starts and Stops with a Logo

Why Good Branding Never Starts and Stops with a Logo

For a lot of small businesses, brand development starts and stops with a logo design. But let's face it, did a logo design ever really make or break a business's success? I mean I hate to say it as I design logos too, but it’s not this magic bullet many seem to think...

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8 Signs your branding  needs some serious love!

8 Signs your branding needs some serious love!

YOUR INTUITION ISN'T HAPPY! Maybe you can put your finger on it, maybe you can’t, but your intuition knows something's off. Your branding feels like a poor representation of who you are. You feel like Bridget Jones at the party in her bunny costume — you’re...

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What emotions can you embody with your brand?

What emotions can you embody with your brand?

Do you yearn to connect with your ideal customers?  Do you want to impact as many people as possible and spread your heart-centred message?  I'm so passionate about talking about how to harness the power emotional connection with your brand. Being authentic to your...

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Brand touchpoints you can inject your personality into

Brand touchpoints you can inject your personality into

ALIGNING YOUR BRAND TOUCH-POINTS WITH YOUR BRAND MESSAGE We hear regularly that your brand is so much more than just a logo. Today I wanted to highlight different touch-points (areas where your customers or prospects interact with your business), which you may not be...

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Preparing for Your Branding Photo-Shoot eBook

Preparing for Your Branding Photo-Shoot eBook

If you’re the face of your brand and consult with clients, it is so crucial to build trust and allow your potential clients to get to know the real you behind your name. One of the effective ways to do this is through your branding photos. As they say, “a picture...

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The Four Core Elements to A Successful Business

The Four Core Elements to A Successful Business

I’ve worked with so many small businesses over the years. Some go far and some don't really seem to take off.  Every business is different, but I think four key factors can influence your success or failure. Here's a breakdown! Your offer isn’t perceived as valuable...

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The foundations you need for a soulful brand

The foundations you need for a soulful brand

The importance of getting the right foundations in place BEFORE you jump into all the pretty stuff. I recently made a diagram to help explain the concept of getting the foundations right to potential clients that might want to engage me in a brand touch point (AKA the...

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The Soulful Brand Checklist: What’s your ‘Why’?

The Soulful Brand Checklist: What’s your ‘Why’?

Relationships aren't just between people... When it comes to finding your ideal partner, for most people, it's not just about the looks. Sure, you want to be attracted to them, that's what hooks you in initially. But if they're shallow and have zero personality,...

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The top 5 reasons why small businesses need to rebrand

The top 5 reasons why small businesses need to rebrand

It is a completely normal part of learning and growing as a business to rebrand at some stage. I've been thinking a lot about rebranding as I start to launch my own rebranding to Soul Stirring Branding. There are a lot of reasons why businesses do it. You may be...

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