How to your ideal client’s gut instinct

How to your ideal client’s gut instinct

As brands, we’re in the business of trying to influence buying decisions, right? Hopefully not in a super manipulative, creepy kind of way, but more in the way of trying to show the people we know we can best serve, that we’re here to help! We try to position...
What emotions can you embody with your brand?

What emotions can you embody with your brand?

Do you yearn to connect with your ideal customers?  Do you want to impact as many people as possible and spread your heart-centred message?  I’m so passionate about talking about how to harness the power emotional connection with your brand. Being authentic to...
The foundations you need for a soulful brand

The foundations you need for a soulful brand

The importance of getting the right foundations in place BEFORE you jump into all the pretty stuff. I recently made a diagram to help explain the concept of getting the foundations right to potential clients that might want to engage me in a brand touch point (AKA the...