In this episode, I talk about defining your brand’s message. Your message is like “What are you trying to say?”, What’s essential that someone knows about your business and what you believe in?
Imagine you were sending a message in a bottle or you had 2 minutes in an elevator or something like that… what is at the heart of what you need to share to convey your brand’s distinct value and point of view?
From my experience, this is the hardest thing for most business owners to do.
Most of my clients and the kinds that aren’t short on what they want to share. One of my fabulous Aligned & Embodied Students talks about how when she meets someone she wants to immediately share everything she knows in 5 minutes! Which of course, can feel impossible when you have so much knowledge and wisdom inside you. So the problem is not usually a lack of substance to share. It’s the overwhelm of having too much inside you and not knowing what’s important and what’s not important to share right now and how to distill all the wonderful aspects of your business down to what people actually care about so that your message “reaches” your people? This is what I unpack in this episode.
I’ll be sharing the three essential questions you need to be able to answer to formulate your messaging:
- what is the primary problem you solve that your ideal client really cares about the most?
- What is the key transformation you facilitate through your work, that your client cares about the most?
- And how do you solve this problem differently from others in your industry – what’s your point of difference?
Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
