Branding For Artists

Shaping your
brand’s signature style

With Kelly Rae Roberts + Branding Specialist & Designer Emma Brownson

Early Bird Pricing Available NOW!

Do you wish you could make your branding and marketing come

Alive . . .

infused with your authentic visual style, soul, and personality?

We’ll Show you how!

CLASS STARTS FEB 25TH, 2025.

EARLY BIRD PRICING AVAILABLE NOW!

I'm In

Imagine if people took one look at your branding and website and said:

“This is SO YOU!”

“I ADORE your brand!”

“I feel like I already know you.”

“I have never had such an amazing connection to a website before!”

This is SO possible, but it doesn’t come from…

following trends;
copying the aesthetic of the people you look up to in the art world; or
looking outside yourself for the answers.

Instead of being trend-led, what if you could be bravely heart-led

You can, you can, you can! Let’s do this!

Your signature style already exists within you.

We’ll help you wake it up and shape it into life so it connects with not just who you are but who you want to draw into your world.

It only takes 0.146 seconds for someone to form a first impression of your brand.

That’s a fraction of a second to build an emotional connection and give someone that “this is for me” feeling.

Before they’ve even read a word of your copy, they’ve made an intuitive judgement about whether you and your work are likeable and trustworthy.

And how do they do that?

It’s all through VISUAL BRANDING — the colors, fonts, graphics and photos you use to express the identity of your business.

Don’t make the same mistakes I did!

One of the mistakes I made in the early years of my art biz was not paying any attention to creating a compelling brand. I started my business in 2005 and did not create any sort of cohesive narrative/branding until 2016!

That’s ELEVEN years of winging it! Whaaaaaat? Don’t do that, friends!

Once I officially had a brand (a visual identity with a logo/colors/a defined purpose/values, a personality come to life in a unique and cohesive voice), I wondered why I waited so long!

Nowadays, it’s one of the things I hear over and over again. “Omgosh, I LOOOOVVVE your website, and everything you do!” THAT is excellent branding at work, communicating what I’m all about in 60 seconds or less.

The same is possible for you!

AND I KNOW JUST THE RIGHT PERSON TO HELP!

I can’t wait to introduce you to my branding
design/website maven who helped make it all happen!

Emma Brownson from Soul Stirring Branding helped me create that first cohesive brand back in 2017 and has been collabing with me for the last 8 years! I count the lucky stars that I get to work with other creative women who are at the center of their callings. PINCH ME.

Together, Emma and I going to take you on a deep dive into shaping your brand’s signature style through color, typography, graphic elements, photography and logos.

Along the way, we have so many thought-provoking, artist-specific branding conversations that you won’t hear people talking about elsewhere!

What we’ll explore

In this course, Kelly Rae and Emma GO INTO DEPTH, walking you through the building blocks of your visual brand piece by piece.

Chapter 1: Your Brand’s Personality

Before we dive into all the visuals, we’ll explore what feeling and vibe you want to express in your brand.

We’ll do lots of explorative exercises before narrowing things down to three keywords that will underpin everything that will follow.

Chapter 2: The Colors of Your Heart

Color is said to make up about 80% of brand recognition and it’s also one of the most fun parts of branding!

We’ll explore intuitively-led exercises to pick colors, as well as break down color psychology so you know the colors you pick to send the right message.

Chapter 3: Fonts That Feel Like You

We’ll demystify the font selection process, clarifying the types of fonts and what personality they express.

You’ll discover how to pick heading, subheading and body copy fonts that play nicely together and our go-to sites to find and buy amazing fonts.

Chapter 4: Let’s Get Graphic!

Graphic elements are what really make a brand come alive, rich in texture, layers and fun details.

You’ll learn how to take your art and translate it into usable icons, patterns, and textures, so your brand feels unique and totally YOU.

Chapter 5: Logos That Light You Up

Your logo is the visual figurehead of your brand and acts as a stamp of authenticity for your business.

We’ll explore the different types of logos you can have, how you can design a meaningful logo icon and the font considerations to make.

Chapter 6: Photography Style: Capture Your Essence

An important part of being creative is opening up to the willingness to be seen as the face of your brand!

We’ll walk you through the personal branding photoshoot process — what to wear, where to shoot, what props to bring and what key shots you’ll need!

Ready to dive in?

Early Bird Pricing Available NOW!

About Your Guides

Emma Brownson

I’m the founder of Soul Stirring Branding and a branding and website designer and copywriter who is obsessed with expressing the essence of creative and soulful women in business!

I’ve had the pleasure of working to define and evolve Kelly Rae’s branding and website for the past 8 years, and having a ball doing it!

I’ve also helped hundreds of 1:1 clients and students get their dream branding and website out into the world since 2013, including a number of other artists and creatives you may know and love like Leonie Dawson, Laly Mille, Jane Davenport, Carrie Schmitt, SARK and Andrea Scher.

In this course, I’ll be spilling ALL my secrets for creating artful yet clean and professional brands and websites that feel totally unique and make people absolutely FALL IN LOVE!

I live in Sydney, Australia with my partner AJ and 4-year-old twin boys, Aidan and Noah.

Kelly-Rae Roberts

I’m an artist, author, entrepreneur, mother. I’m also a social worker (MSW) and practiced as a clinical medical social worker for years before I began making art.

I’ve been running my business since 2005 and my brand grew and evolved organically over that time.

I’m such a big believer in the POWER of branding. I get emails and messages all the time about how much people LOVE my brand, which absolutely fills my heart. I’m so passionate about helping other artists leverage their brands so they can grow!

I’m grateful + excited to co-lead this offering with my designer soulmate Emma Brownson. We love to support other creative sisters by sharing the hard-won lessons we’ve learned along the way.

I live in a tiny town named Sisters, Oregon with my husband John, our son True, and our two English Bulldogs, Lulu Butter Butterbean and Amelia Apple Bottoms.

I deeply believe that anything is possible, one small and brave step at a time. You can learn more about me on my website or follow me on Instagram.

When you sign up you’ll get . . .

Gorgeous, Easy-to-Use Classroom:

Get access to a beautifully designed, user-friendly classroom where you can track your progress throughout the course, making it easy to stay organized and motivated.

Instructional Videos with Step-by-Step Tutorials:

Each video takes you through how to define, distill and create a part of your visual branding. We start broad and exploritative and get narrower and narrower distilling things down until you have made all your key decisions, minus the overwhelm!

Lifetime Access:

Revisit the course anytime you need a refresher or inspiration.

You’ll have lifetime access, and can login to your course content anytime.

Class starts Feb 25th, 2025!

Reserve your spot!

Get early bird access for just $399 (usually $499) when you reserve your spot now!

Click on the button below and you’l be redirected over to Kelly Rae’s website to make your payment.

reserve your spot for $499 $399

“Learning visual branding with Emma is such a delight.

She helped me overcome so many of my fears about creating my own brand. It’s fascinating how she helps you find your authentic voice through shapes, colors, designs, and pictures translating the exact energy of your brand. I truly loved the process…and the result of it is so rewarding!

— Charlene Simon, Somatic Healer, Yoga Teacher & Artist

“I’ve been around master teachers in my life and Emma really is truly masterful at bringing out the best in each of the women she works with.

I feel like Emma’s program really answers: how do I tell my story in a way that’s compelling and honest and true and can be helpful.”

— Tammra Harrison, Artist & Grief Coach

“Studying visual branding with Emma Brownson was a deeply inspiring and transformative experience.

The visual branding now reflects the essence of my company and I would have been lost trying to accomplish this alone. Emma’s process brought my brand to life and working with her was one of the best career decisions I have ever made.”

— Jen Ripa, Artist & Grief Guide

FAQs

When does class begin?

Class officially starts on Feb 25th, 2025.

Starting on this date, you’ll have full access to the entire course in your online classroom. From there, you can move through the content at your own pace, allowing you to learn in a way that fits perfectly with your schedule and creative flow.

Will all the content be available at once?

Yes!

When the classroom doors open on Feb 25th, 2025, you’ll have full access to the entire course in your online classroom. From there, you can move through the content at your own pace, allowing you to learn in a way that fits perfectly with your schedule and creative flow.

I’m not an artist, will this course still be beneficial to me?

Absolutely! While we do give lots of artist-specific examples, almost everything we teach will be applicable to all types of businesses. The exception is that we will teach you how to take your artwork and use it to create icons, textures and patterns. But we will also cover where to source stock graphic elements if you don’t want to make your own.

Do I need to have an established business to take this course?

No! If you are just starting out in business, do it as a hobby or side gig, this course will teach you everything you need to know to get started with building a visual brand. There’s no better time than when you’re just starting out to have this understanding!

I have an established art business with visual branding already in place, would this still be helpful?

If you feel like there are elements of your visual branding (logo, colors, fonts, graphics, photography) that don’t fully reflect you and where your business is heading, or you’re just super curious to understand what your visual branding is saying about you and whether it’s sending the right message, then this course is definitely for you! If there is one thing both Kelly Rae and Emma have seen in their own businesses over the last decade-plus, it’s that our brands are living, breathing entities that grow and evolve with us. Just like how you probably don’t dress the same way you did when you were in your rebellious teenage phase of life, your business may not feel aligned with the way it’s dressing either! Give yourself permission to tweak or evolve if you’re feeling the nudge to.

I think I need to hire a designer to create my visual branding, I’m not that technically savvy. Should I still take this class?

Whether you plan to DIY your branding or hire a brand designer, this course is perfect for you! So many of Emma’s clients have no idea what different font options there are what feeling they convey or what a “graphic element” actually means. In this course, we will walk you through the ins and outs of what these visual branding terms even mean, what your options are and what the psychology behind what your choices will say about you. You’ll gather inspiration on Pinterest and put together a mood board of ideas for the direction of your brand that you can give to a designer. Trust me, your designer will be THANKING you for being so clear. Designers are not mind readers, and you need to be able to communicate what you’re looking for. The problem is that most business owners come to designers with very little idea of what they want, which can often lead to costly revisions and wasted time.

How is this course delivered? Do I need to show up live?

This course will be self-paced with no live calls. This means if you’re feeling the calling to understand color psychology and font pairings at 3 am in your PJs, you can do so! Fit the course around your life without the stress!

Will I be able to ask questions during the course?

Absolutely! You’ll have the opportunity to ask questions in the course comments, and I’ll personally reply to help you along the way. Plus, our amazing community of students often chimes in with answers, tips, and encouragement, making it a supportive and interactive learning experience.

How is this different from other branding courses?

Anyone can teach you branding from a generic perspective, but what you’ll really love is how specifically this course’s conversations and guidance are tailored to ARTISTS. Kelly Rae brings her unique perspective as an artist just like you and Emma is a fellow creative spirit who has worked with MANY artists to build their brands from the ground up. You know we’ll get you! While other creatives or business owners are totally welcome to join and will still get lots out of it, we show lots of visual branding examples from artists, often also using Kelly Rae’s brand as a case study. You’ll get insider insights into how we came up with her branding and what it means to her. We’ll also do specific exercises like showing you how to generate brand color palette ideas from your favorite artwork and we’ll walk you through how to turn your own art into graphic elements for your marketing! It’s a totally unique course!

Can I cancel after purchasing and get a refund?

Because you are given login credentials to access this course upon registering, I am unable to offer refunds.

Where is the class hosted?

The course is hosted on Kelly Rae’s learning platform. You’ll get a personalized login and access to your own student dashboard, where this course and all the courses you’ve purchased with me are stored for easy, lifetime access.