
















Carrie is an artist and teacher known for her STUNNING florals. Seriously, go check out her work. It will be love at first sight! She’s authored several books, runs art retreats that look absolutely glorious and runs her signature membership program “Flower Painting Club.”, where you guessed it, they paint flowers — but it actually goes so much deeper as I came to understand.
When Carrie approached me, she had centred her message around “beautiful flower painting” but behind the scenes, her work goes SO. MUCH. DEEPER. She actually sees art as a spiritual practice where she is nurturing this beautiful relationship with creativity.
From a young age, we’re taught to colour in the lines and do art the “right” way. Carrie teaches her students to develop a loving relationship with creativity where you don’t need to control or judge your work instead, it’s a process of surrender, devotion and co-creating with a force much great than ourselves.
Carrie felt she had entered a new phase or threshold, deepening her devotional relationship with Creativity. She knew she needed a rebranding and website redesign that would honour and reflect this season of her business life.
Like so many of my clients, Carrie wanted to make her spiritual side and powerful message one that people could instantly grasp from the moment they landed on the website, rather than it being something they only discovered when working with her.
As well as infusing this into her copy, we also wanted to bring this more sacred, soulful and feminine energy to the visual branding, focusing on colours and imagery which awakened the Divine Feminine while also feeling joyful, colorful and whimsical.
🌹Roses, ⋒ Archways; and 👑Crowns are important to Carrie and her art and formed the inspiration for the logo icon.
We also drew inspiration for the colour palette from the pinks, golds and teals Carrie is drawn to. I created gold icons and decorative details inspired by the forms in her artwork but done in a more simple line drawing style, and we also extracted some painted elements directly from her artwork.
Branding Strategy and Visual Branding
WordPress Website Design
WordPress Website Development and Shopify Online Store Development by Lillie from Studio La Luna
Photography by Michael Sladek
Since we launched the rebrand and website redesign, the response has been overwhelming, and I immediately had a flood of new sales and membership sign ups when I shared the new site. Even more surprising is the confidence I feel now when sharing my message and website with others.”
— Carrie Schmitt
Learn how much to budget for your new soul-stirring brand & website and exactly what will be involved!