Carrie Schmitt

ABOUT THE CLIENT

Carrie is an artist and teacher known for her STUNNING florals. Seriously, go check out her work. It will be love at first sight! She’s authored several books, runs art retreats that look absolutely glorious and runs her signature membership program “Flower Painting Club.”, where you guessed it, they paint flowers — but it actually goes so much deeper as I came to understand. 

ABOUT THE PROJECT

When Carrie approached me, she had centred her message around “beautiful flower painting” but behind the scenes, her work goes SO. MUCH. DEEPER. She actually sees art as a spiritual practice where she is nurturing this beautiful relationship with creativity. 

From a young age, we’re taught to colour in the lines and do art the “right” way. Carrie teaches her students to develop a loving relationship with creativity where you don’t need to control or judge your work instead, it’s a process of surrender, devotion and co-creating with a force much great than ourselves.

Carrie felt she had entered a new phase or threshold, deepening her devotional relationship with Creativity. She knew she needed a rebranding and website redesign that would honour and reflect this season of her business life.

Like so many of my clients, Carrie wanted to make her spiritual side and powerful message one that people could instantly grasp from the moment they landed on the website, rather than it being something they only discovered when working with her. 

As well as infusing this into her copy, we also wanted to bring this more sacred, soulful and feminine energy to the visual branding, focusing on colours and imagery which awakened the Divine Feminine while also feeling joyful, colorful and whimsical. 

🌹Roses, ⋒ Archways; and  👑Crowns are important to Carrie and her art and formed the inspiration for the logo icon.

We also drew inspiration for the colour palette from the pinks, golds and teals Carrie is drawn to. I created gold icons and decorative details inspired by the forms in her artwork but done in a more simple line drawing style, and we also extracted some painted elements directly from her artwork.

Services

Branding Strategy and Visual Branding 

WordPress Website Design

Collaborators

WordPress Website Development and Shopify Online Store Development by Lillie from Studio La Luna

Photography by Michael Sladek

Thank you Emma for a website beyond my wildest dreams. I immediately had a flood of new sales and membership sign ups when I shared the new site.

“Prior to working with Emma my website did not feel like it reflected the core beliefs and values behind my art and business. Overall it did not feel at the professional level that I wanted it to be to convey the most important message to me—that Creativity is our most precious and loving relationship and gift in our lives.

Since we launched the rebrand and website redesign, the response has been overwhelming, and I immediately had a flood of new sales and membership sign ups when I shared the new site. Even more surprising is the confidence I feel now when sharing my message and website with others.”

— Carrie Schmitt

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Emma Brownson

Want an inspiring brand like hers?

We’ll blend the warm & fuzzy stuff you long for:

  • Tell your story authentically & express your essence
  • Call in ideal clients who adore you and your energy
  • Feel ridiculously confident to share your brand
  • Be fully guided and supported

With the real, tangible results you need:

  • Look like the ‘real deal’ people can trust
  • Reflect the calibre of your work so you sell with ease
  • Charge your worth with more confidence to grow profit
  • Increase conversions and build your following

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Learn how much to budget for your new soul-stirring brand & website and exactly what will be involved!

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