Embrace Birth – Midwifery & Birth Center

ABOUT THE CLIENT

Embrace Birth is a BEAUTIFUL birth center with a team of licensed, certified professional midwives based in Richmond, VA in the US. They are a leading waterbirth center that offers a ‘home-away-from-home’ sanctuary where you can bring your little one into the world safely and gently. They believe your birth should be so much more than just getting your baby safely into this world. Your experience of your birth will stay with you for a lifetime. It’s a once-in-a-lifetime event you can’t do over, and how you birth your baby matters.

ABOUT THE PROJECT

When I first branded Embrace Birth some years back, we went with a feminine, floral style that very much appealed to Founder Corina’s personal tastes as well as her bougie, “crunchy” clientele. She approached me this time, noticing a distinct shift in their clientele post-Covid. The overall sentiment in the US towards hospitals changed and birth centers and home births were becoming more mainstream. Covid had brought them a less bougie kind of client and more of an everyday person who wants a safe and autonomous birth. She felt the previous message we had focused on which was all about an intimate, nurturing, holistic experience was becoming misaligned, and autonomy and choice was what her clients were really craving. So we shifted the look from the feminine, floral, holistic look to a more mainstream, less feminine look, focusing on foliage instead of flowers, clean typography instead of script, cleaner backgrounds instead of watercolour. With the new logo icon, a lot of care was made to ensure the mother looked racially inclusive, as well as in the women represented in the photography. 

Services

Branding Strategy and Visual Branding

WordPress Website Design

Collaborators

WordPress Development by Studio La Luna

Since launching the new website, we’ve had numerous birth center tour bookings made and the new website booking system is saving us approximately 3 hours of staff time a week by booking online instead of over the phone, which is huge!

Emma created a beautiful website for me in 2019.  Stunning. Then COVID hit, and my target market changed completely. The brand was a bit too bougie and feminine for the clients we were attracting. When I knew I needed to rebrand, I didn’t hesitate to reach out to Emma again.  The first time around I was selling the beauty of birth, and although we didn’t give that up, we were able to combine it with the safety and autonomy my patients are really seeking these days. I reallllly grieved letting go of the old brand as it was “me”, but I think the new branding stands out in our community, and still really expresses our style.
— Corina Hossle
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Emma Brownson

Want an inspiring brand like hers?

We’ll blend the warm & fuzzy stuff you long for:

  • Tell your story authentically & express your essence
  • Call in ideal clients who adore you and your energy
  • Feel ridiculously confident to share your brand
  • Be fully guided and supported

With the real, tangible results you need:

  • Look like the ‘real deal’ people can trust
  • Reflect the calibre of your work so you sell with ease
  • Charge your worth with more confidence to grow profit
  • Increase conversions and build your following

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Learn how much to budget for your new soul-stirring brand & website and exactly what will be involved!

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