WHO IS HIBISCUS MOON?
The Hibiscus Moon Crystal Academy is one of the world’s first and biggest online crystal healing academies. With a reputation for grounded science, fun and integrity, the National Board certified course has had over 1000 certified and accredited graduates from 38 countries around the world over the past 7 years. Founder Hibiscus Moon is a national board professional certified science teacher and former science department head of a school in America.
She fell in love with teaching crystal healing via her Youtube channel almost a decade ago and went on to develop a Certified Crystal Healing Course at the request of her audience, after discovering nothing like it existed at the time. She bridges the gap between science and spirituality, while keeping learning fun and easy to understand. She is also the best-selling author of the book Crystal Grids: How and Why They Work, and has a number of short courses and products for sale on her site in addition to her Certified Crystal Healing Course.
In the Beginning
Hibiscus Moon had been growing at a rapid pace over the last 7 years, producing a huge amount of content and educational materials. The only problem was that a clear and consistent visual brand identity system had never been developed and the look and feel was constantly evolving with each new design piece that was created. The result was a huge set of brand touch points which didn’t always feel like they belonged in the same brand family, and varying levels of professionalism and consistency of style depending on how long ago the materials were developed.
Our Goals
The team initially approached me to work on upcoming graphic design pieces for them, but being a strong believer in the importance of getting the foundations right first and a clear system in place as an investment in longer term success, I advocated for a formal rebranding process, building from the ground up and they were on-board with the approach. Their key goals were to up-level their look and ensure that it was in alignment with the sparkly transformational crystal education that they provide; to ensure all their materials were consistent and reflective of their brand system; to create a balance between a smart scientific vibe and a fun, inspiring vibe and to capture the sparkly, light reflecting properties that crystals convey.
EXPLORE THE INNER CONTOURS OF MY WORK…
