Life is all about balance
OTIUM ACTIVE: BRAND STRATEGY & VISUAL IDENTITY DESIGN
WHO ARE OTIUM ACTIVE
Otium Active is a Brisbane based activewear retailer that specialise in bamboo fabric. Bamboo fabric is ideally suited for exercise clothing: it’s cool under pressure, irresistibly soft and light, it has a natural anti-microbial agent which ensures garments are odour free, it offers UV protection and is an extremely durable. Apart from their love for bamboo, they are passionate about people stopping treating exercise like a chore and embracing the positive mental, emotional and physical benefits. This inspired the name Otium Active — otium is latin for ‘free time, leisure or peace’.