Private Label Skincare


Based on the Gold Coast in Queensland, Private Label Skin Care has been a leader in the private label skincare industry since it first came on the scene almost a decade ago. To date, PLSC have supported over 1000+ entrepreneurs to start their own skincare brands, some of which have gone on to become household names and make millions.


I have had a long-term partnership with Private Label, across two rebrands. Initially, we geared the brand around a natural, earthy, family-run business look, focusing on a natural palette of greens and neutrals and hand-drawn illustrations. After experiencing rapid growth and a growing team, founder Caryna desired to reflect an elevated, larger scale, polished and more high end look, as well as bringing in more colour. So, we evolved the brand to keep up with the businesses transformation.


Brand Identity
Website Design


WordPress Website Development by Rebecca Hope
Photography by Eyes of Love Photography

private label skincare branding logo design

private label skincare branding website design

private label skincare branding colour palette

private label skincare branding website design layouts

private label skincare branding icon design

private label skincare branding web design layouts


“It has been the best investment I have ever made, hands down.

Emma is the most amazing, down to earth and talented person/designer I think I have ever met, truly. She just gets it! Her creativity is so incredible to witness. When I saw the branding for the first time I felt a sense of calm, like yes this is who I am. My advice if you’re considering branding your business with Emma would be 100% go for it. You won’t find anyone the same. Trust me I have looked for something like this for years. It has been the best investment I have ever made, hands down. Emma always goes above and beyond every time.”

— Caryna Khan, Australia



Are you ready to elevate the way you communicate with emotive and strategic branding?