WHO IS RIATTA?
Riatta is a green beauty and lifestyle online store, dedicated to simplifying your gorgeous green life! Founder Lily moved from the city in Sydney to the central coast of New South Wales, to a rural property called “Riatta”. She ended up naming her business after her home! Lily has made it her mission to make the process of living a green lifestyle simple, stress-free and affordable by curating a one-stop-shop. She’s particularly passionate about not just selling products, but educating her customers. She wants to help you sort fact from fiction so you can spend less time worrying about the details and more time actually enjoying life.
Lily approached me, familiar with some of my past work in the organic beauty space (an industry I love!). I was excited to see how we could transform their brand! At that point, Riatta had been running for around a year. They had invested in getting a functional website up and running, but not a lot in their actual brand identity. So we really needed to take a step back and get clear on the foundations of their message and visual brand identity system. They were ready to create something they loved and which reflected who they were as a brand.
Lily knew upfront that she wanted her brand to be stylish, but not in the that slick, modern, black and white kind of way. She told me her version of style was a beautiful woman in a field with a reusable bag. So we wanted that balance between an organic, green, natural, authentic look, without it being too crafty or unsophisticated. There are a lot of competitors in their space, so we really wanted to create an identity which stood out for all the right reasons and wasn’t a green cliche. We also really wanted to flesh out the brand identity, because they only really had a logo and colours that were consistent at that point.
THEIR CORE MESSAGE
We are committed to simplifying the lives of healthy women everywhere!
As women, we have enough to worry about with work, family and the laundry list of other things we need to get through every single day! We want to live the healthy, safe, natural, nasties-free, balanced lifestyle we’ve always dreamed of, but we aren’t interested in sifting through thousands of products in the market and hundreds of websites trying to determine which ones are genuine, natural, easily accessible and cost-effective and which ones are nothing but misleading marketing and ineffective, overpriced or unsafe duds! No one has time for that!
You deserve to live your happiest, healthiest most gorgeous life!
We’re here to make your life easier, healthier and happier and to banish confusion, fuss and wasting time trying to pick the right products for good! In simple, no fluff language we help you sort fact from fiction and safe from toxic. We offer a curated, yet comprehensive selection of genuine products we can honestly and passionately stand behind. Products we have rigorously researched, tested and personally love to use!