ABOUT THE CLIENT
Soulful Rebellion is run by Loll Green, a business and life coach. She helps high functioning corporate women barrelling towards burnout find balance and rise in their organisation. She also helps soulful business owners in healing and creative fields get peace of mind, knowing that the financial, legal and business foundation boxes are ticked and their butts are covered, so they can focus on doing more of what they love!
ABOUT THE PROJECT
We renamed from Loll’s previous name “Destination Wellness” which related more to her previous direction of her business, to her new name “Soulful Rebellion.” She wanted a brand that conveyed kindness, safety and trust. She wanted people to feel really welcomed, and kinda like she is their friend even without knowing her. Our challenge was to reflect her two target audiences: Corporate Women and Soulful Businesses and we colour coded them with Pink for Corporate Women and Green for Soulful Businesses to help segment the audiences.