Vanessa had channelled an octahedron shape inside a heart, reflecting a doorway through our awakening and journey, that felt very significant to her. So I took this inspiration and translated it into the final logo, ensuring it captured the sense of depth, colour range and sense of light and sparkle she was looking for. To reflect the depth of her work textures were developed to reflect a vibrant, radiant, powerful look. Unlike other brands where we might focus on having one or two hero colours, Vanessa’s brand is all about owning the rainbow look, with a colour palette featuring a range of shades including emerald green, indigo, purple, blue and pink. A photo-shoot was planned out to convey Vanessa’s compassionate, soulful energy, shot by the fantastic Karen Cougan in Brisbane. Impactful diagrams and sacred graphic elements were created to convey the spiritual work Vanessa does.