One thing that we picked up while diving deep into the heart and soul of her business was her big point of difference. She spoke about her gentle, calming, supportive and non-judgmental energy she brings to every client’s experience that we knew we needed to infuse that into her brand identity! She told me a story about how one of her client’s husband took a photo of Timea, framed it, and put it on the coffee table. When she asked him why he did it when she saw it in their next session, he said he had noticed his wife was so calm and relaxed when Timea had sat beside her during a feeding and how she was easily able to latch their baby. So he figured if his wife looked at the photo, she would get that same calm feeling like Timea was there supporting her. It worked! That story is a testament to the personality and energy Timea brings to the table. Additionally she is an absolute wealth of knowledge, with 14 years in the industry, looking after over 3,000 babies, and being able to help even the most challenging cases. We wanted to create the personality of compassionate, nurturing and knowledgable.