Sell With Soul: How to Transform your Sales Pages from DIY to Deeply Aligned.
Watch a real client case study where I take Jen’s DIY’d sales page and make design and copywriting tweaks to convey the value of her offer, improve conversions and deepen emotional impact.
What you’ll learn:
⚡ The key sections every sales page needs—and the best order to tell your offer’s story
⚡ Whether you need a logo for your offering/course
⚡ If your offer should have its own look, or match your main brand
⚡ What to include in your header banner to grab attention fast
⚡ Where to put your “call-to-action buttons” & what copy that is more engaging than “buy now”
⚡ How to use graphic elements to deepen the emotion and energy on the page
⚡ How to make the transformation or problem you’ve solving clear from above the fold
⚡ How much text should you put in each section of your sales page – how much is too much
⚡ How to cater to “lazy” skim readers in your sales page and make it easier to read
⚡ How to establish credibility and trust so people feel comfortable to buy
⚡ How to paint the picture of what your offering tangibly looks like
⚡ Where to put your pricing (beginning, end… or not at all?)
⚡ What your next step might be on the sales page (buy now, application form, calendar)
⚡ My #1 tip to make your sales page look more professional
⚡ How to best use testimonials in your sales page
⚡ Whether you should remove the header and footer off your sales page
⚡ What FAQS to put on your sales page
⚡ Addressing potential barriers/concerns for people considering your offer
⚡ And more!
In this video, I’ll be walking you through an online course sales page, but the same concepts still apply if you are doing a long-form sales page for a service or a product as well!
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“She helps you find your authentic voice through shapes, colors, design and pictures, translating the exact energy of your branding.
She helped me overcome so many of my fears about creating my own brand. Learning visual branding with Emma is such a delight.
— Charlene Simon, Somatic Healer, Yoga Teacher & Artist
“Studying visual branding with Emma Brownson was a deeply inspiring and transformative experience.
My visual branding now reflects the essence of my company and I would have been lost trying to accomplish this alone.”
— Jen Ripa, Artist & Grief Guide
“I’ve been around master teachers in my life and Emma really is truly masterful at bringing out the best in each of the women she works with.
I feel like Emma’s offerings really answers: how do I tell my story in a way that’s compelling and honest and true and can be helpful.”
— Tammra Harrison, Artist & Grief Coach