I love designing home pages! They are often the first place people land and are a wonderful opportunity to summarise what you do!
This can be tricky though, as usually my clients have no problem talking about what they do in-depth, but find it challenging to summarise it in just a few words or paragraphs! Think of your home page like a tasting plate at a restaurant with bite-sized samples of all your wonderful offerings. This allows people to easily skim and scan your page and click through to the area that best interests them. There are many ways you can approach your home page content flow and it will depend on what you do. Let’s have a look at some clients’ examples. When I talk about website designs I describe the different sections within the page, as you’ll see below. It is so important to chunk your content into sections to make it easier to skim and scan.
Example 1: AnnaSayce.com
Example 2: janedavenport.com
As you case see, depending on your content the flow and inclusions will vary.
I would definitely consider:
1. Having a section summarising your core message, so people can get that in a snapshot.
2. Having some kind of opt-in/lead magnet – marketing people recommend this be in the first section, but you may prefer it further down).
3. showcasing all your main offerings (this could be more of a summary if you have heaps, or giving each offering a full section if you only have a couple).
4. Having an about page summary, sharing your story
4. Having a testimonial section (if your industry is allowed testimonials) or some other credibility builders (featured in logos, section about why you’re credible etc)
5. A blog or podcast feed (3 or 6 posts), if those are things your website offers.