Can the promise of slow, steady, and sustainable results ” win the race” for attention these days?
Every offer you make carries some kind of promise, whether you’ve explicitly stated it or not. If you haven’t articulated it, make sure you do. This promise is essentially the outcome or transformation someone can expect from working with you, purchasing your product, or taking your course.
In today’s online world, we often encounter big, flashy promises such as:
✨ Achieve a 6-figure launch
✨ 5 steps to a £100K coaching business in 90 days
✨ Launch your dream business in just 5 days
✨ Write your book in 90 days
✨ 10x your revenue in 1 month
✨ Sell out your next event
✨ Learn how to go viral consistently
These grand promises certainly grab attention. In a coaching programme, we’re encouraged to make our offers so compelling that people would be foolish to say no. While delivering an outstanding offer is crucial, many people over-hype and over-promise without delivering real results.
As heart-centred business owners, we often favour a long-term, sustainable approach over quick fixes. Quick results are enticing, but faster isn’t always better. Many of my clients appreciate a slower, more intentional process that yields deeper, more sustainable outcomes.
Finding a Balance
In branding and website work, the trend of VIP days promises quick results. However,
🤔 Can a one-day process deliver the same outcome as a thorough, strategic, three-month process?
Unlikely. Many of the clients prefer a slower, holistic approach. Yet, marketing this approach can be challenging.
Meeting Clients Where They Are
We live in a world where people desire quick results. But what if your approach is about sustainable change?
🎯 One strategy is to “sell what they want and deliver what they need.”
For instance, in the health industry, people often want weight loss, but the real focus might be on mindset and a healthy relationship with food.
This poses an ethical dilemma:
Do we market what people want, even if it doesn’t align with our values? Will these clients be receptive to your deeper approach, or will they be solely focused on the quick fix?
Ideal Clients and Authentic Marketing
If you attract clients solely motivated by quick fixes, they might not align with your approach. However, if you engage those open to your methods but initially drawn by the big promise, you can educate them on the benefits of your process.
Ask yourself these questions:
👉 What problem does my ideal client care most about solving?
👉 What problem do I care most about solving?
Often, clients are aware of the symptoms but not the root causes of their problems. Meeting them where they are and then expanding their understanding can help align expectations with your true offer.
Key Takeaways
Balancing your personal beliefs with meeting clients at their level of awareness is essential. Use your intuition to find an approach that feels right for you. Capture their interest with a headline that resonates with their immediate needs, then educate them on the sustainable solutions you provide.
Ultimately, your approach should align with your values while addressing your clients’ real needs. Sustainable results are often more valuable than quick fixes, and it’s crucial to communicate this effectively in your marketing strategy.
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