In this episode, I address a common dilemma in branding: Should you base your brand style on your personal preferences or your ideal client’s taste? I share insights from a client’s question about aligning her brand with her personal style while considering her ideal client’s preferences and my advice. This episode aims to provide clarity on navigating the complexities of branding decisions (Hello: Overwhelm!) while staying true to yourself and your business vision.
In this episode, I’m sharing:
— I begin by discussing the client’s question about aligning her brand style with her personal taste while considering her ideal client’s preferences. This sets the stage for a deeper exploration of the complexities involved in branding decisions. In this example, my client has a colourful, joyful aesthetic to your wardrobe, home and brand’s message, but wondered if that should be the direction we take things in because her audience don’t necessarily dress the same or identify as being as colourful as she is.
— I delve into the idea of finding a balance between expressing your authentic style and considering your ideal client’s tastes. For most of my clients, they’re lucky because their ideal client are a close reflection of who they are OR their ideal clients might not be exactly like them, but they aspire to be so, or just love being in their energy.
— Ultimately, I believe authenticity is key with personal brands. Your brand should feel like an extension of yourself. This authenticity is what can set your brand apart and create a genuine connection with your audience.
— I emphasize the importance of differentiation in branding. By following trends or industry norms too closely, you risk blending in with the competition. Embracing your unique style can help your brand stand out in a crowded market.
— I encourage listeners to trust their intuition when making branding decisions. While it’s essential to consider your ideal client’s preferences, staying true to your own style and vision can lead to a more authentic and resonant brand.
Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
