Podcast

Soul Stirring Branding Episode 8: What the heck is brand strategy and will it really help you?

woman holding her brand strategy book

Listen to the episode now!

I get it, no one *really* wants to do strategy work. It’s not fun. It’s not sexy. And you also might find yourself thinking “What even is strategy?” It feels like this word people like to throw around, which sounds fancy and important, but do you actually need it or is it just a bunch of ‘busy’ work?

I’ll be running through:

  • The key areas you’ll want to explore to create a brand strategy
  • Why putting together a strategy document is useless unless you actually plan to follow through on it; and
  • #1 strategy I recommend to many clients

Emma

MEET THE FOUNDER & CREATIVE DIRECTOR

Hi, I’m Emma Brownson

For the last decade, I have helped hundreds of business owners clarify their essence and translate it into a bespoke brand identity system and website layered with authenticity, depth, beauty and care.

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