Website Design & Development

Three ways to write your website copy (even if you don’t think you’re a good)

Wondering if you can really write your own website copy when you don't consider yourself to be a great writer? I have three tips and techniques to try to get into the flow and expressing the essence of your message way more confidently!
3 ways to write your website copy even if you don't think you're a good writer

I wanted to address a really important topic that concerns a lot of business owners, which is, can I really write my website copy if I don’t consider myself to be a good writer?
I feel like this pre-conceived mindset has come from our English teachers telling us that we were no good at writing…. Or a mindset we’ve just adopted on our own. As we all can be creative, we can also be good writers. When it comes to writing I can confirm there is some sort of formula.

*insert sigh of relief*

Here are my top 3 tips to help you build that confidence when you are tackling your website copy and I would love to know if this approach and these tips gave you a little more ease around writing your own website copy.

How to intuitively write your copy

1. Get out of your head 

If you’re suffering from “writer’s block” and are ‘stuck in your head’ (overthinking and questioning yourself) too much, you need to quit using your brain.
I want to make sure you are in the right space to write your copy. The problem often is that we are so stuck in our heads, rushing from one exercise to the next in order to get it all done.

What you need to connect instead is your:

  • body
  • heart
  • soul

These spaces hold a lot of wisdom and can help us get back into creative flow. Intuition is our inner voice or knowing about something, without having any analytical reasoning. It exists separate from our thinking brain. 

Getting out of your head could be simply…

  • Going for a walk outside
  • Moving your body
  • Meditating
  • Having a shower
  • Driving in the car
  • Doing the laundry
  • Playing something in the background while you write so you’re distracted from your thoughts.

This will get you feeling more relaxed, open and full of possibilities! So if you’re ever feeling stuck, give it a go!

Use to transcribe your voice memos


2. Think about how you personally like to communicate.

Does it feel more natural for you to write things down or talk face-to-face with someone?

SO MANY of my clients love to talk and get really blocked by trying to write things down on their computer. If that sounds like you, why are you going against your nature? Simply, record yourself talking in a voice memo on your phone or get a friend or family member to interview you about a certain topic if that feels more natural than talking to a phone. Then transcribe it with a free tool like Otter.Ai. I absolutely LOVE Otter. It was a real game-changer to start using in my business (after previously doing transcriptions manually! Thank goodness those days are over. You can always refine it (or get someone else to do that for you), but at least you have the bulk of what you want to say out of you and down on the page.


Get a copy framework

3. Let go of the story ‘I’m not a good writer.’

Finally, let go of the story that you’re not a talented writer and give yourself permission to learn how to write well. Believe it or not, copywriting is not all about being born a creative genius. It’s a skill that can be learned and nurtured, just like learning how to sew, cook or ride a bike. No one’s going around saying “I’m just not a talented bike rider.” You just need to learn the mechanics of how it works, get plenty of practice and work on your fitness. 

There are copywriting fundamentals and frameworks that are important for every business owner to be across.

Using them doesn’t mean your writing won’t sound like you or that it will be generic. It’s just your scaffolding to keep you feeling secure and on track. And it will probably help you write much better.

Having a strategic framework for how to approach your writing helps get rid of the fear of the blank page. And starting is half the battle!

Want the framework for how to write & design your website? Jump on my Aligned & Embodied program waitlist now!



Hi, I’m Emma Brownson

For the last decade, I have helped hundreds of business owners clarify their essence and translate it into a bespoke brand identity system and website layered with authenticity, depth, beauty and care.

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