Distinct, vibrant & personal

BRAND STRATEGY & VISUAL IDENTITY DESIGN

Hi there, I’m Emma, a Brisbane-based branding specialist and graphic designer, ready to help turn your business dreams into a strategic and stylish reality.

Here’s how we can work together…

My Philosophy

I believe great brands are designed to be a lot like real people. They have their own unique expression, attitude, personality, values, driving purpose and vision for the future they want to see. Combine these qualities together, and the result is the essence of your brand’s soul. It’s that compelling, effortless and unmanufactured magic you have naturally within you, which can make your business one-of-a-kind and unique. My process seeks to uncover your brand's soul and make it sing sweet melodies for your dream customers.

The way I work

For branding to be effective, it must be a holistic approach.

Think about it like a healthy person. Mind, Body & Spirit must be in harmony — the same goes for your branding, but I like to call it Soulfulness, Strategy & Style.

Soulfulness Strategy and Style Diagram

SOULFULNESS

Feeling connected to each other is a basic human need. Your audience wants to get to know the real, authentic you, so let your soul shine!

STRATEGY

This isn’t design for design’s sake — your business doesn’t need that. This is design for your growth, profit and engagement.

STYLE

You deserve a look and feel which fits you like a glove, captures your essence and makes your smile every time you see it.

When you combine these three elements, your brand is engineered for an evocative, authentic and soul stirring reception.

Branding case Study: Vivo Coffee: Aligning a values-based business with its true character

Who needs a Soulful approach to creative branding?

Let’s get one thing straight, you don’t need to be in a touchy-feely industry to dig a little (okay, a lot) deeper, and be more personal and intentional with your business & brand. This is a MUST for any passionate and purpose-led entrepreneur or small business that is serious about getting known, helping more people and making more profit, no matter what the industry. However if you’re self reflective, inquisitive, appreciate comprehensive detail and value one-on-one interaction then I know you’re going to love the process of Soul Stirring Branding.

I work on:

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BRANDING FOR

New Businesses

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REBRANDING FOR

Established Businesses

Emma literally read my mind! She delivered a brand that was bursting with heart & soul, which fit my vision completely! When I saw my branding for the first time I had such a positive emotional reaction that it actually brought me to tears! Because she really took the time to understand my requirements, no revisions were needed and it made for such a smooth process. To top it all off, Emma is such a beautiful person and so easy to work with. I’m very proud of what we created together and so glad I chose Emma over other designers.

Denise Gribben

Founder, CocoWhirl

Recent Blog Posts

The Four Core Elements to A Successful Business

I’ve worked with so many small businesses over the years. Some go far and some don’t really seem to take off.  Every business is different, but I think four key factors can influence your success or failure. Here’s a breakdown! Your offer isn’t valuable If...

My Story in India

I wanted to share a fun fact about me today, which I recently realised really influenced on own personal brand aesthetic.  I got engaged just over a year ago to my gorgeous fiance TJ, who happens to be Indian. I’ve been lucky enough to live in India for three months...

The foundations you need for a soulful brand

Hi Lovelies  So as usual, I get my best blog post ideas just by chatting with people in the Facebook community groups. I work best in an intuitive way, so I think if I feel “oh I have to sit down and write a blog post” it tends to feel a bit forced and...
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Download the eBooks now!

Want to know more about how you can infuse your heart and soul into your brand?

I've lovingly created a six-part eBook series all about putting more of YOU into what you do. Sign up to my mailing list to receive all 6 eBooks + regular tips and advice for creating a soulful and strategic brand! 

All done my savvy and soulful friend! You've successfully subscribed. eBooks coming your way soon :)

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Want to know more about how to infuse your brand with heart and soul?

Sign up to my newsletter and you'll also receive a gorgeously designed six-part eBook series created to help heart-centered entrepreneurs just like you connect emotionally with your dream audience.

All done my savvy and soulful friend! You've successfully subscribed. eBooks coming your way soon :)