Branding Blunder 6: The Experimenter

Branding Blunder 6: The Experimenter

Branding Blunder #6: The Experimenter This is my last blunder in the series and a big one! It can be hard to nail down one clear brand concept and apply it consistently. It’s especially hard when you DIY and sort of “wing” the process, rather than...
Branding Blunder 4: The Copycat Brand

Branding Blunder 4: The Copycat Brand

Branding Blunder #4: The Copycat brand. It can be hard to step outside the box and break the mould if everyone in your industry who matters is sporting a particular aesthetic. The problem is that by looking like everyone else you end up blending in not standing out....