Royal Candy Header Banner
Royal Candy Header Banner

Making Every Moment Radiate With Brilliance

ROYAL CANDY AUSTRALIA: BRAND STRATEGY & VISUAL IDENTITY DESIGN

WHO ARE ROYAL CANDY AUSTRALIA
Royal Candy Australia is a new Jewellery retailer based in Brisbane and selling Australia-wide. They specialise in classic, sophisticated sterling silver and cubic zirconia jewellery that looks spectacular, but doesn’t cost the earth!
Brilliant, Glittering, Flickering, Shimmering, Radiant. Royal Candy
Brilliant, Glittering, Flickering, Shimmering, Radiant. Royal Candy
THE STRATEGY 
Our strategy was to develop a modern-classic, subtle and sophisticated look and fantastic brand consistency right from the get go. To set Royal Candy up for success and allow them to stand out from the inconsistent look of their competition brands was a priority.
Royal Candy Logo and Pattern
Royal Candy Logo and Pattern
THE CONCEPT 
A simple, modern monogram was developed where the A is subtly created through the diagonal leg of the R. This angular theme was consistently applied throughout the brand reflecting the diamond shape in a elegant custom pattern and angled box graphic.
Business Cards
Business Cards
THE COLOUR PALETTE
A refined colour palette of slate and light silver was selected to create a luxury look, with simple, elegant typography adding the finishing touches.
Making Moments Glittering with excitement, flickering with anticipation, sparkling with brilliance
Making Moments Glittering with excitement, flickering with anticipation, sparkling with brilliance
THE BRAND LANGUAGE
Royal Candy’s brand language creates a powerful and seductive brand story. A host of adjectives conjure up the luxe, sophisticated, dazzling world Royal Candy offers its customers, creating the idea that they will be elevated from everyday situations into effervescent moments that will stay forever in their minds.
Email Signatures Royal Candy
Email Signatures Royal Candy
WHAT I DID FOR THEM 
Brand Identity Design
Brand Guidelines
Website Design — In Collaboration with Lingo PR & Digital
E-signature Design
Email Newsletter Design
Brand Guidelines
Brand Guidelines

“ Working with Emma was the best thing that I ever did for my business. Not only did she surpass all my expectations, but she was exceptional in creating my logo and brand identity. Going forward I know that my business now has an advantage. Emma saved me a lot of time, money and stress. I can’t thank Emma enough for all the amazing work she has done.”

Joanne Desilva

Director, Royal Candy Australia

Jewellery Examples
Jewellery Examples