A premium, refined, sophisticated look for the brand was created to align with the amazing quality of the Pathways teachers and programs. An elegant yet friendly colour palette of turquoise, blush, gold and navy was selected to appeal to a broad audience, primarily of adults whether that be student adults or parents of students, while also feeling warm and interesting to children without looking childish. A luxe gold texture, high end fonts, endearing icons and patterns balanced an engaging look with a premium feel. We planned out a shoot which would finally capture all the teacher’s headshots and lots of feel good photos of the teachers interacting with the students to establish trust and credibility, shot by the fabulous Michele Pocknee of Chicoz Photography. In a competitive space, we worked on Pathways’ brand message to ensure it was clear why they offered an amazing service and told their story.