Goin’ Nuts with App Branding
USE IT DON’T LOSE IT: BRAND STRATEGY & VISUAL IDENTITY DESIGN
WHO ARE USE IT DON’T LOSE IT
Use It Don’t Lose It ensures you’ll never waste money on a gift card again. Frustrated by the thousands of dollars consumers ARE losing each and every day on expired gift cards, the passionate UIDLI team, headed by Director Tim Kelly, set about establishing a convenient app that reminds consumers to use their gift cards on time.
THE CHALLENGE
Director Tim Kelly approached me to help turn an intangible idea he had been researching and dreaming about for over 2 years into a tangible reality. That was the start of a year-long project bringing his branding, app, website and other marketing material together. Tim didn’t come from a background of app development, but he was passionate about something he viewed as a glaring consumer issue and wanted to right the situation to help hundreds of people stop wasting their money! We were tasked with creating from scratch a first in its class system in which people could register their gift cards for reminders, so they would never forget to use them again.
THE STRATEGY
Built on the pillars of being helpful, fun and innovative, the brand was developed with a unique concept to stand out amongst the vast number of apps in the market. I proposed the concept of an animal mascot as a personal, approachable and memorable figurehead for the brand. The squirrel was chosen around the idea that we often squirrel away our gift cards, causing them to never see the light of day again! It was an extremely fun concept that had the legs (and fluffy tail) to be extended in so many different ways.
THE CHARACTERS
THE COLOUR PALETTE
THE BRAND LANGAUGE
THE SITUATIONS
WHAT I DID FOR THEM
Brand Identity Design
Responsive Website Design
IOS & Andriod App Design
EDM Reminder Series Design
Social Media Advertising
Infographics
“Working closely with Emma to this point, I can honestly say, hand on heart, that I could not have a more dedicated and conscientious person on my side.Emma has an innate ability to instantly understand what message needs to be conveyed. Timeliness of service and delivery is second to none as is Emma’s communication and unwavering professional approach.
I would, and have, described Emma as a person you need to get on board with your project if you want timely, professional and quality graphic results. Emma just gets it first time and I have no doubt that Emma’s work is crucial to the success of our project.”
Tim Kelly
THE APP
THE INFOGRAPHICS
